内部营销既是一门哲学，也是一个管理工具，它对管理沟通是否有改善作用是本文的研究重点。目前关于企业管理沟通方面的研究大多是在基于管理沟通理论来研究沟通方式、沟通技巧、解决组织冲突、提高领导力、消除信息不对称等方面，比较少的研究基于内部营销的理论以及运用内部营销这一工具来影响管理沟通。
本文针对F公司管理沟通的现状和问题做比较深入的研究和调查，分析F公司管理沟通的问题产生的原因，这对现在很多存在类似问题的企业有比较现实的意义。F公司的案例很具有代表性，公司成立已经有25年，它曾经经历了快速发展的时期，从小公司发展到在行业内的领先地位。规模增长到一定程度，F公司势必会面临管理上的问题，也需要顺应市场做相应的变革。在规模增大和变革的过程中，F公司的管理沟通问题导致了执行力的不理想。本文对F公司管理沟通问题的原因做充分的调查和分析，并通过对内部营销理论和应用做深入的研究，给出运用内部营销来解决F公司管理沟通问题的一些建议。
通过实施内部营销来使企业的整体目标和价值观获得内部员工和组织的高度认同，充分分析个人和团队的需求，像对待客户一样对待沟通对象，从而使沟通对象在沟通时具备主观能动性，防止低效沟通，只有员工愿意主动接受任务，并有积极性去完成任务，才能真正形成公司的内部合力，从而达到满足外部客户的目标。通过内部营销对F公司管理沟通的正向作用，达到提高管理效率、加强执行力的作用。

Internal marketing is not only a philosophy, but also a management tool. Whether it can improve management communication is the focus of this paper. At present, researches on corporate management communication are mostly based on management communication theory to study communication methods, communication skills, solving organizational conflicts, improving leadership, eliminating information asymmetry, etc., while relatively few researches are based on internal marketing theories and using internal marketing as a tool to influence management communication. 
This paper conducts in-depth research and investigation on the current situation and problems of F Company's management communication, and analyzes the causes of the problems of F Company's management communication, which is of practical significance to many enterprises that have similar problems. The case of F Company is very representative. The company has been established for 25 years and has experienced a period of rapid development, It has grown from a small company to a leading position in the industry. When the scale grows to a certain extent, F Company is bound to face management problems and also needs to adapt to the market to make corresponding changes. In the process of scale enlargement and transformation, the management communication problem of F Company led to the unsatisfactory execution. This paper makes a full investigation and analysis of the reasons for the management communication problems of F Company, and through an in-depth study of the theory and application of internal marketing, gives some suggestions to solve the management communication problems of F Company by using internal marketing. 
By implementing internal marketing to make the enterprise's overall goals and values for the height of the internal staff and organizational identification, the demand of individual and team analyzed, with the consideration humans extend to other customer communication object, which make the communication object communications have subjective initiative, to prevent ineffective communication, only when employees are willing to take the initiative to accept tasks and have the enthusiasm to complete tasks, can the company's internal synergy be truly formed and the goal of satisfying external customers can be achieved.Through the positive effect of internal marketing on the management and communication of F Company, the management efficiency and executive power can be improved.