经济全球化背景下，科技创新及其产业化对国际竞争会产生巨大的影响，企业是技术创新的主体，而高科技企业日益成为科技创新和科技产业化的主力军。但当前全球激烈的企业市场竞争给高科技企业带来了巨大的挑战，高科技企业不仅面临技术创新、体制创新、管理机制等方面的问题，同时也面临着来自企业市场营销的压力。因此，寻求适应新竞争环境下的高科技企业营销策略，提高高科技企业的核心竞争力从而赢得竞争优势显得尤为重要。本文通过市场、定位、产品、价格、渠道、促销等方面的企业营销特点比较和论述，对高科技企业营销策略进行分析探讨，进而提出有针对性的高科技企业的营销策略建议。

With the growing trend in global competition, technological innovation and industrialization will have a huge impact on the international competition. The firm is the main body of technology innovation, and high-tech firm becomes the main force of technological innovation and industrialization of science and technology. However, the current global competition in the firm market bring challenges to hi-tech firms, high-tech firms are not only faced technical innovation, system innovation, management mechanism and so on, at the same time they’re faced with pressure from firm marketing. Therefore, searching for marketing strategies to adapt to the global competition environment which can enhances the core competition of the high-tech enterprises to win competition advantage is particularly important. The paper discusses the marketing strategy for high-tech enterprises through the comparison of the enterprise marketing strategy, and put forward targeted marketing strategy.