本文以田园类乡村短视频为研究对象，并以“李子柒”短视频作为典型个例，主要从媒介理论出发，结合部分社会学、文化研究等理论，观照和分析其作为短视频媒介在内容和传播两方面的特征和影响，揭示其田园景观中的媒介内容构建以及“世外桃源”图景的塑造，并从城乡两个维度分析其是如何获得广泛的传播度和接受度的，在此基础上进一步分析被卷入的商业和政治力量，最后从媒介理论视阈出发对田园类乡村短视频的发展进行反思并观照未来，以期为当下媒介研究提供一定启发。
绪论主要回顾了国内当前的短视频研究背景，梳理了当前短视频和乡村短视频的研究现状，并对短视频和田园类乡村短视频作了相关概念厘清，最终确定本文以文献研究法、个案研究法、网络民族志调查法为主要研究方法，以李子柒短视频为例对田园类乡村短视频开展媒介理论视阈下的内容特征研究和传播分析，并对当前乡村类短视频乃至短视频的发展和未来做出一定反思，以期为当前乡村短视频尤其是田园类乡村短视频在媒介视阈方面的研究做出一定的补充，并提供媒介研究相关的一些思考。
第二章主要对媒介理论进行了梳理，主要梳理了麦克卢汉的媒介理论，包括“媒介即讯息”“媒介即人的延伸”“冷热媒介”等理论，对本文所论的“媒介”的涵义、内容以及对社会实践的构建、对受众感官和参与的影响进行了较为详细的说明，并在此基础上对短视频、田园类乡村短视频和李子柒短视频进行了相关介绍和理论观照，以期为后文的分析打下基础，提供更清晰的视野。
第三章主要以麦克卢汉的“媒介”观为观照，以其对媒介的组成分析以及对社会文化实践的塑造等阐释出发，具体分析了李子柒短视频中“乡村”图景的媒介组成，包括方言口语、服饰、住宅等在场媒介，以及电、时钟、货币等非在场媒介，并在此之上结合部分文化研究理论，对其短视频的媒介构成是如何编织和塑造“世外桃源”和“东方异托邦”进行了详细阐释。
第四章主要从受众参与的角度进行探究以李子柒短视频为代表的田园类乡村短视频拥有巨大传播影响力的原因，仍然以短视频媒介为分析中心，阐释各类社会实践和文化经验被塑造的原因和过程。具体来说以城市和乡村这对关系为分析起点，揭示田园类乡村短视频背后城市人的现代性焦虑与乡村的文化认同探索，并在此之上论述其在商业的卷入和主流文化的收编中，汇成一种民族共同体的集体言说，从而形成对外传播的合流。
第五章则从“后视镜”的理论出发，从当下以短视频为代表的数字媒介发展视野，观照田园类乡村短视频的发展过程，剖析其媒介“旋涡”中卷入的交错的媒介力量，包括互联网媒介旧媒介的影响以及商业、政治等力量的参与，并对未来的短视频媒介或其他新媒介的发展进行一定的展望，希望能为当下媒介研究带来一定启发。

Based on idyllic rural short videos as the research object, and using the "plum and pure" short video as the typical example, mainly from the medium theory, combined with some theories such as sociology, cultural studies, attention and analysis as a medium of short video in two aspects of content and transmission characteristics and influences, reveals the rural landscape in the media content to build and shape the vision of the "Xanadu",  In addition, it analyzes how it has gained wide dissemination and acceptance from urban and rural dimensions, further analyzes the commercial and political forces involved, and finally reflects on the development of idyllic rural short videos from the perspective of media theory and takes care of the future, in order to provide some inspiration for the current media research. 
The introduction mainly reviewed the current domestic short video research background, combing the current research status quo of short video and country short video, and the short video and idyllic rural short videos made relevant concepts clear, finally determined based on the literature research, case study method, network ethnography investigation as the main research method, Li Ziqi’s short video, for example the idyllic rural short videos in media theory under the perspective of the contents of the characteristics of the research and analysis, and on the current rural class short video and even short video development and the future a certain reflection, so as to the current rural short video especially idyllic rural short videos in the perspective of media studies to make certain supplements, It also provides some reflections on media research.
The second chapter generalizes the main theory of medium, mainly combed the McLuhan's media theories, including "The media is The message" "The media is the extensions of man" "hot and cold media" such as theory, In this article the theory of "medium" connotation, content, and the building of social practice, the audience senses and participation are discussed in detail, the influence of and on the basis of the short video, idyllic rural short video and Li ziqi’s short video introduces the related theory and view, in order to lay the foundation for later analysis, provide a clearer view.
The third chapter mainly McLuhan "media" view for care, with its composition analysis of the media and the social and cultural practice of interpretation, specifically analyzes the media composition of "Country" picture in Li Ziqi’s short videos’ picture medium composition, including oral dialect, clothing, housing and other present medium, and the present media, such as electric, clock, currency, On the basis of some cultural research theories, the paper explains in detail how the media composition of her short videos weaves and shapes "Xanadu Land" and "Oriental Heterotopia".
The fourth chapter mainly explores the reasons why idyllic rural short videos represented by Li Ziqi's short videos have great communication influence from the perspective of audience participation, and still takes short video media as the analysis center to explain the reasons and process of shaping various social practices and cultural experiences. Specifically to the starting point for the analysis of the relationship between city and county, revealing the idyllic rural short videos behind the modern anxiety of the urban people and rural cultural identity exploration, and on top of this discourse in the involvement of the business and the mainstream culture, compiling, merged into a collective narration of an ethnic community, forming a confluence of external transmission.
The fifth chapter, starting from the theory of "rearview mirror" and from the current vision of digital media development represented by short video, focuses on the development process of idyllic rural short videos and analyzes the interweaving media forces involved in the "vortex" of its media, including the influence of Internet media and old media as well as the participation of commercial and political forces. It also looks into the development of short video media or other new media in the future, hoping to bring some inspiration to the current media research.