近年来，数字技术极大地推动了艺术产业的发展，艺术也成为前沿科技重要的应用领域之一。互联网和人工智能等技术得到广泛应用后，虚拟偶像作为一种艺术产品逐渐走向大众视野，呈现出了多元丰富、百花齐放的市场景象。与此同时，对虚拟偶像的研究再一次受到关注。本文引入“身体”这一经典理论，以虚拟偶像产业为研究对象，通过虚拟民族志和深度访谈等方式，梳理了虚拟偶像的发展现状，重点分析了虚拟偶像魅力形成机制的产生与应用，同时对该机制引发的虚拟身体的身份错乱等现象进行了分析、总结和阐释。
本文共包含绪论、正文的四个章节及结语三个板块。其中，绪论部分完成了相关文献的梳理，重点完成了对虚拟偶像研究路径的分析，提出从身体等角度对虚拟偶像产业进行再认识。第一章分析了虚拟偶像的发展历程与现状，尝试将产业特征与历史基因连接在一起。第二章从虚拟偶像产业链的内部特征入手，分析了产业链上、中、下游的商业机制和变现渠道，总结和阐释了虚拟偶像商业成功的因素和经典模式。第三章进一步透过产业特征来分析虚拟偶像的魅力形成机制，从媒体等同、参与文化、类像理论等路径出发，分析和阐释了作为虚拟形象的虚拟偶像如何引发消费者情动并获得成功。最后，第四章从虚拟身体的身份错乱等现象展开，重新界定了虚拟偶像情动运作机制的适用边界，提出关注虚拟偶像产业发展的人文因素等观点。
虚拟偶像的出现并不是传统偶像的简单迭代。通过日渐成熟的虚拟仿真技术，虚拟偶像的身体可以游走于电影、动漫、音乐等多种领域，开放式的符号系统也给予新一代青年消费者广阔的参与互动空间。虚拟偶像在开放互联的意义空间中与爱好者进行情动的生成，这种魅力机制不仅造就了充满活力的产业景象，也进一步模糊了传统意义上的生产者与消费者。然而，在这一片繁荣的融合文化环境中，需要警惕泛娱乐化带来的无底线盲流，引导技术与艺术在正确的路径上对当下文化产业提供积极能量。

In recent years, digital technology has tremendously pushed the art industry development forward, and art has become one of the important application fields of leading-edge science and technology. After the technologies such as Internet and artificial intelligence have been extensively applied, virtual idol, as an art product, has gradually stepped into the public vision, which takes on a diversified, rich and blooming market scene. Meanwhile, the research on virtual idols has captured attention once more. This paper introduced the classic theory of "somaesthetics", regarded the virtual idol industry as the research object, combed the development status of virtual idols through virtual ethnography and in-depth interviews conducted by this paper, focused on the generation and application of the charm formation mechanism of virtual idols, analyzed, summarized and threw light upon the phenomenon of identity disorder of virtual bodies resulted from this mechanism.
This paper consists of three parts: introduction, four chapters of the main body and conclusion. Among them, the introduction part completed the combing of relevant literature, focused on the analysis of the research path of virtual idol, and suggested to re-understand the virtual idol industry from the perspective of body and other angles. The first chapter analyzed the development process and current situation of virtual idols, and attempted to connect industrial characteristics with historical genes. Starting with the internal characteristics of the virtual idol industry chain, the second chapter analyzed the business mechanism and cash realization channels in the upper, middle and lower stream of the industry chain, summarized and expounded the factors and classic models of the success of the virtual idol business. The third chapter further analyzed the charm formation mechanism of virtual idols through industrial characteristics, and analyzed and expounded how virtual idols, as virtual images, trigger consumer sentiment and achieve success by starting from the paths of media equation, participatory culture and simulacrum,etc. At last, extending from the phenomenon of identity disorder of virtual body, the fourth chapter redefined the applicable boundary of the emotional operation mechanism of virtual idol, and put forth some   views such as focusing on the humanistic factors of the virtual idol industry development.
The advent of virtual idols is not a simple iteration of traditional idols in fact. Through the increasingly mature virtual simulation technology, the body of virtual idols can wander about in a multitude of fields such as film, animation and music,etc. The open symbol system also provides new-generation young consumers a vast space for participation and interaction. Virtual idols generate affects with lovers in the open and interactive meaning space. This charm mechanism not only creates a dynamic industrial scene, but also further makes the traditional producers and consumers obscure. Nevertheless, in this prosperous convergence culture environment, it’s essential for us to be vigilant in terms of the bottomless blind flow resulted from excessive entertainment, and guide technology and art to provide positive energy to the current culture industry on the right path.