缘起于 2002 年，“九州”是国内第一个由多位民间创作者共同构筑的，企图与中土世界、龙与地下城这样的西方玄幻世界抗衡的东方架空神话宇宙。本文将以“九州”系列作品为重点分析对象，梳理九州架空世界的构建过程，以此大致总结互联网时代下的仙侠 IP（网络小说、游戏、动漫、影视剧、流行音乐等大众文化产品）对中国传统神话的“重述”与“重构”。

Jiu Zhou (Novolands) is the first domestic fictional universe created by a bunch of Internet writers online in the year of 2002, whose original purpose was to match those great western fantasy worlds such as the Middle-earth and D&D. In this thesis, I will first work through the build process of Jiu Zhou (Novolands) based on the analysis of some typical fictional works. Then I will probe into the issue about how the contemporary Xian Xia IP—the products generated from the mass culture such as web fictions, video games, animations, soap operas, movies and popular music, etc.—managed to retell and rebuild traditional Chinese myths in the Internet era today.