随着文化软实力的研究深入，我国提出了加强体育文化实力建设的重要通知。在体育强国的战略下，中国网球文化软实力将如何发展，如何实现中国网球文化的民族特征和软实力化已成为需要研究和探讨的问题。本文在中国体育文化软实力背景下，以网球文化软实力的资源为逻辑对象。假设网球文化软实力基础资源的构成要素，结合网球赛事球迷的视角，通过构建资源要素模型，探索网球文化软实力中基础资源的内在联系，力争寻找正确、可行且具有重要意义的基础资源。

本文采用定性与定量相结合的方法，梳理出体育文化软实力资源与网球文化软实力的资源脉络，提炼出网球文化软实力资源的构成要素并提出研究假设和初始模型。以SPSS和AMOS作为分析工具，对中国网球赛事现场球迷的样本数据进行相应的验证性分析、路径分析。评估各要素之间的相关性，构建网球文化软实力资源模型；明确网球文化软实力中资源要素的重要性和优先策略，通过实证研究，构建出符合中国网球文化软实力资源的模型。得出的结论和建议如下：

（1）网球文化软实力资源要素的结构方程模型适配。网球礼仪与网球价值观存在显著相关并互相影响；网球礼仪对传统文化融合具有显著正向影响；网球价值观对网球行为具有显著正向影响；网球价值观对传统文化融合具有显著正向影响；传统文化融合对网球行为具有显著正向影响。网球礼仪对网球行为不具有显著正向影响。

（2）在网球文化软实力资源结构模型中，网球行为的最大影响因素是网球价值观（路径系数为0.42），第二大影响因素是传统文化融合（路径系数为0.39）。对传统文化融合的最大影响因素是网球价值观（路径系数为0.49），其次是网球礼仪（路径系数为0.30）。

（3）传统文化融合在网球文化软实力中有中介效应，在网球价值观对网球行为，网球礼仪对网球行为的过程中起到了中介作用（中介效应占比分别为5.7%和12.7%）。网球价值观和传统文化融合在网球文化软实力资源中起最核心的作用。因此，进一步提高中国网球文化软实力的核心应该放在提高网球价值观和传统文化与网球融合上。为了缩小中国网球文化软实力与西方网球文化的差距，需结合民族特点，体现传统特色，适应中国发展。赛事活动中建议加入一些网球文化和中国传统文化交融的活动，如重视赛事前后的仪式，设计赛事周边文化产品等，丰富业余网球文化体验，以达到促进网球行为。

With the deepening of the research on cultural soft power, China has put forward an important notice to strengthen the construction of sports cultural power. Under the strategy of sports power, how to develop the soft power of Chinese tennis culture and how to realize the national characteristics and soft power of Chinese tennis culture have become the issues that need to be studied and discussed. Under the background of Chinese sports culture soft power, this paper takes the resources of tennis culture soft power as the logical object. Assuming the elements of the basic resources of tennis cultural soft power, combined with the perspective of tennis match fans, through the construction of resource element model, explore the internal relationship of the basic resources in tennis cultural soft power, and strive to find the correct, feasible and important basic resources.

In this paper, the combination of qualitative and quantitative methods, combing out the resources vein of sports culture soft power resources and tennis culture soft power, refining the elements of tennis culture soft power resources and put forward research hypothesis and initial model. SPSS and Amos are used as analysis tools to analyze the sample data of Chinese tennis fans. Evaluate the correlation between the elements, build the resource model of tennis cultural soft power; make clear the importance and priority strategy of the resource elements in the tennis cultural soft power, through empirical research, build the model in line with the Chinese tennis cultural soft power resources.The results show that:

（1）The structural equation model of tennis cultural soft power resource elements is adapted. Tennis etiquette and tennis values have significant correlation and mutual influence; tennis etiquette has a significant positive impact on the integration of traditional culture; tennis values have a significant positive impact on tennis behavior; tennis values have a significant positive impact on the integration of traditional culture; traditional cultural integration has a significant positive impact on tennis behavior. Tennis etiquette has no significant positive effect on tennis behavior.

（2）In the resource structure model of tennis cultural soft power, the biggest influencing factor of tennis behavior is tennis values (path coefficient is 0.42), and the second is traditional culture integration (path coefficient is 0.39). The biggest influence factor on the integration of traditional culture is tennis values (path coefficient is 0.49), followed by tennis Etiquette (path coefficient is 0.30).

The integration of traditional culture has an intermediary effect on the soft power of tennis culture. It plays an intermediary role in the process of tennis behavior between tennis values and tennis Etiquette (the proportion of intermediary effect is 5.7% and 12.7%, respectively). The integration of tennis values and traditional culture plays a key role in the soft power resources of tennis culture. Therefore, the core to further improve the soft power of Chinese tennis culture should be to improve the values of tennis and the integration of traditional culture and tennis. In order to narrow the gap between Chinese tennis culture soft power and Western tennis culture, it is necessary to combine national characteristics, reflect traditional characteristics and adapt to the development of China. It is suggested to add some activities that blend tennis culture and Chinese traditional culture in the event, such as paying attention to the ceremony before and after the event, designing cultural products around the event, etc., so as to enrich amateur tennis cultural experience, so as to promote tennis behavior.