研究者为了探查购买动机和购买类型对消费者幸福感的影响将全国各地219位（最终有效数据179份）消费者随即分配到自主体验购买组（A1组），受控体验购买组（A2组），自主实物购买组（B1组）以及受控实物购买组（B2组）中按照指导语回忆购买经验，并填写自我实现的幸福感量表，结果发现购买动机和购买类型的主效应显著，也就是说这二者均会对消费者享乐幸福感和意义幸福感带来显著的影响，但二者的交互作用不显著；A1组的两种幸福感得分均显著高于A2组，B1组以及B2组：自主体验购买比受控体验购买，自主实物购买和受控实物购买更能带给消费者幸福感；B2组两种幸福感的得分均显著低于A1组和B1组，但与A2组的两种幸福感的得分没有显著差异，受控体验购买和受控实物购买比自主体验购买和自主实物购买带给消费者的幸福感低，且这二者带给消费者的幸福感没有显著差异，也就是说受控动机或许是“体验优先”的又一边界条件。

In order to figure out the effects of purchasing motivation and purchasing types on consumers’ happiness, researcher distributed 219 Consumers (179 effective ones from the whole nation) into experiential purchase group with autonomous motivation (Group A1), experiential purchase group with controlled motivation (Group A2), material purchase group with autonomous motivation (Group B1), and material purchase group with controlled motivation (Group B2). It turned out that the effects of purchasing motivation and purchasing types on consumers’ hedonic enjoyment and Eudaimonic Well-Being were significant, but the interaction between purchasing motivation and purchasing types is not strong. The score of those two types of happiness in Group A1 was remarkably higher than Group A2, B1 and B2, which means that experiential purchase with autonomous motivation could bring consumers more happiness than experiential purchase with controlled motivation, material purchase with autonomous motivation and material purchase with controlled motivation；The score of those two types of happiness in Group B2 was notably lower than Group A1 and B1 but not A2, which means that experiential purchase and material purchase with controlled motivation could bring people less happiness than experiential purchase and material purchase with autonomous motivation, and there was no great difference between experiential purchase and material purchase with controlled motivation in bringing consumers happiness. It showed that controlled motivation is another boundary requirement of “Experience Recommendation”.