人工智能技术已经进入高速增长期，在未来很长一段时间里，无论是产品开发者还是 普通用户都需要开始与人工智能产品相处。虽然智能语音技术已经成为了众多产品的普遍 配置，但是却很少有人知道用户在日常生活中是如何感知这些语音交互技术并对其产生态 度的，且与用户态度的影响因素相关的话题也少有研究。

        本研究以手机智能语音产品为例，通过 1 个预研究和 3 个正式研究探索了以用户感知 到的智能语音产品的心智能力对其态度的影响为主的一系列问题，以便从用户视角帮助产 品研发者更好地理解用户态度和更有效地改进用户体验。预研究从实际产品入手，调查了 人们使用手机智能语音产品的情况，并简单考察了用户对当前手机智能语音产品的心智能 力的评分以及喜爱程度评分，初步得到了产品心智能力水平与喜爱程度呈正相关的结论。 研究 1 和 2 通过虚拟的手机智能语音助手来着重考察人们感知到的产品心智能力对人们购 买意愿和喜爱度的影响这一问题，结果发现手机智能语音产品的心智能力对人们的态度呈 正向影响。研究 2 和 3 则分别考察了产品性别和用户使用目的这两个变量是否在心智能力 对态度的影响中起到调节作用，结果发现产品性别的调节作用不显著，而用户使用目的在 心智能力对态度的影响中的调节作用显著。仆人型使用目的下，被试更加注重智能语音产 品的能动能力;在伙伴型使用目的下，被试既注重产品的能动能力，也注重产品的体验能 力。

    Artificial intelligence technology has come into a rapid growing stage of development. In the future, both product developers and users need to start to get along with AI products. AI voice technology has become the common configuration for many products, but still few people know that how users perceive and form their evaluation to these voice interaction technologies in daily life and few people have studied the topics related to the influencing factors of user’s attitude.

    In order to help the product developers to understand their users’ attitude thoroughly and improve users’ experience effectively, one pilot study and three formal studies that took AI voice products on Mobile phones as example were used to explore a series of questions about the influence of mind perception of AI voice products on people's attitude. The pilot study which started with the actual products not only investigated the uses of AI voice products on mobile phones，but also simply investigated the users’ evaluation of the mind perception and preference for the product. The preliminary conclusion was that the level of mind perception was positively correlated with the level of preference. Study 1 and study 2 focused on the influence of mind perception on people's Purchase intention and preference，The results all showed that mind perception of AI voice products on mobile phones had a positive effect on peoples’ attitudes. Study 2 and study 3 examined whether the product’s gender and the purpose of using the products play a moderating role respectively in the influence of mind perception on attitudes. The result showed that the moderating effect of product’s gender was not significant, while the purpose of using the products played a significant moderating role in the influence of mind perception on attitude.