近年来，朋克养生这一青年亚文化现象在社交媒体上兴起，对青年群体的日常健康实践产生影响。青年们一边以夸张化的方式呈现对身体的放纵，一边又小心翼翼采取养生举措。本研究基于扎根理论，对25名符合招募条件的青年进行深度访谈，严格遵循三级编码的流程提炼原始访谈材料。梳理朋克养生文化的成因及表现，探究这一青年亚文化对健康传播的影响机制。主要结论如下：

第一，在朋克养生文化的成因与表现方面，这一文化现象是当代青年面临社会结构性压力之下的一种温和反叛方式，也是东西方文化交融自洽的结果。在具体表现上，朋克养生青年呈现出一具极具撕裂性的矛盾生活图景，在社交表达中抵抗性与娱乐性兼具，在生活实践中放纵与养生并存，由此形成特定文化圈层。值得注意的是，随着这一亚文化抵抗色彩的不断削弱，它被更广泛的青年群体接纳，青年群体的健康传播过程呈现出一种亚文化转向。

第二，在朋克养生文化对健康传播的影响机制方面，首先，朋克养生文化对健康传播的影响因素包括情感共鸣、话题互动和消费主义三个方面。青年群体通过圈层内部的情感共鸣，形成信息回音室；但长期来看，话题互动能引发青年群体的健康关注；与此同时，商业资本参与其中，消费主义进一步抬高健康标准。其次，在朋克养生文化对健康传播的影响过程方面，朋克养生文化对青年群体的健康信息接触、健康态度转变、健康行为实践三方面产生影响。在健康信息接触过程中，朋克养生青年群体既回避权威式说教，又针对出现的健康问题与健康担忧主动搜寻相关信息；在健康态度转变中，他们的健康意识逐渐觉醒，但健康焦虑也随之扩大。而在健康行为实践中，认知与行为失衡的矛盾仍在持续，也有少数人能冲破藩篱，回归理性健康生活方式。

第三，在此过程中，朋克养生文化也呈现出一些新的亚文化特征。一是群体认同更为松散，亚文化风格进一步消散；二是第一次将中国传统文化与西方现代文化拼贴在一起，拉近了青年群体对传统养生文化的心理距离。朋克养生已成为青年群体进行健康实践的普遍现象，是青年在当今时代背景下对于健康话题的一次探索与思考。如今在全面推进“健康中国”建设的背景之下，我们有以下几点需要注意：首先，我们应当重视情绪共鸣等非理性因素在健康传播中的重要作用，避免对朋克养生青年群体进行权威式的文化审判。其次，应当重视青年群体的健康信息需求，帮助他们提高健康素养，进而降低消费主义文化的消极影响。最后，我们仍需关注朋克养生文化背后所反应的青年群体生存压力，深入了解其矛盾行为的生成逻辑，从而塑造健康向上的青年文化阵地。

In recent years, the youth subcultural phenomenon of "punk health preservation" has emerged on social media, influencing the daily health practices of youth groups. Youth present their body indulgences in an exaggerated manner while being careful to take wellness initiatives. Based on Grounded Theory, on Grounded Theory, 25 in-depth interviews with youths who met the recruitment criteria are conducted, followed the process of open coding, axial coding, and selective coding to refine the original interview materials. The study sorted out the causes and characteristics of punk health preservation culture, and explored the impact mechanism of punk health preservation culture on health communication. The main findings are as follows:

First, in terms of the causes and manifestations of the "punk health preservation " culture, this cultural phenomenon is a mode of gentle rebellion faced by contemporary youth under social structural pressure, and it is also the result of the self-consistent blending of Eastern and Western cultures. In terms of specific performance, the punk health-preserving youth presents a very torn and contradictory life picture, which combines resistance and entertainment in social expression, and coexists with indulgence and health in life practice, thus forming a specific cultural circle.. It is worth noting that, as the resistance of this subculture continues to weaken, it is accepted by a wider group of young people, which has a profound impact on their exposure to health information, changes in health attitudes, and health behavior practices.

Second, in terms of the influence mechanism of "punk health preservation " culture on health communication, first of all, the influencing factors of punk health preservation culture on health communication include emotional resonance, topic interaction and consumerism. The youth group forms an information echo chamber through the emotional resonance within the circle; but in the long run, topic interaction can arouse the health concern of the youth group; at the same time, commercial capital participates in it, and consumerism further raises the health standard. Secondly, in terms of the influence process of "punk health preservation " culture on health communication, "punk health preservation " culture has an impact on the health information contact, health attitude change and healthy behavior practice of young people. In the process of contacting health information, the "punk health preservation " youth group not only avoided authoritative preaching, but also actively searched for relevant information in response to emerging health problems and health concerns; in the change of health attitude, their health awareness gradually awakened, but health anxiety also expand accordingly. In the practice of healthy behavior, the contradiction between cognition and behavior imbalance is still ongoing, and a few people can break through the barriers and return to a rational and healthy lifestyle.

Third, in the process, "punk health preservation"  has also taken on some new subcultural characteristics. First, the group identity is more loose, and the subcultural style is further dissipated; the second is that for the first time, the traditional Chinese culture and western modern culture are collaged together, which narrows the psychological distance of the youth group for health culture. "Punk health preservation " has become a common phenomenon for young people to practice health, and it is a young person's exploration and thinking on health topics in the context of today's era. Today, in the context of comprehensively promoting the construction of "Healthy China", we need to pay attention to the following points in the process of health communication: First, we should fully recognize the subject consciousness of young people in health communication, and avoid "punk health preservation " Youth groups conduct authoritative cultural trials. Secondly, we should pay attention to the health information needs of young people, and provide young people with easy-to-obtain and authoritative professional content to help them identify false health information, improve health literacy, and reduce the negative impact of consumerist culture. Finally, we still need to pay attention to the survival pressure of youth groups reflected behind the "punk health preservation" culture, and deeply understand the generation logic of their contradictory behaviors, so as to create a healthy and upward youth cultural position with Chinese characteristics.