据易观智库互联网学前教育市场数据显示，2018年全国幼儿园在园人数4960万，而从2016年1月1日全面二胎政策在全国范围内实施，中国将迎来新一轮婴儿潮，预计到2020年学前教育适龄人口将超过1.26亿人。正所谓少年强则中国强，幼儿（0-6岁）教育是功在当代利在千秋的大事，他们正处在身体发育的关键时期，需要科学的指导帮助成长。伴随着幼儿人口基数的增加，幼儿教育开始成为社会关注的焦点，其中体育教育是幼儿教育中不可或缺的部分。据北京市幼儿身体活动调研报告表明，幼儿家长为孩子选择的社会培训课程中有一半是体育活动类课程，由此可见体育培训在有着庞大基数的幼儿培训行业中非常有潜力，但令人遗憾的事，目前国内幼儿体育教育几乎处于空白，“幼有所育”成为迫切需要解决的显示问题。 基于以上情况，本文在理论研究的基础上，通过文献法与访谈法，以北京小明星幼儿体育公司为例，对其特色化经营模式进行研究分析。本文主要分为五个部分：一是查阅了国内外有关于经营模式研究现状，以此为支撑，为下文研究小明星幼儿体育公司的经营模式打下理论基础；二是从北京幼儿体育行业发展现状、北京小明星幼儿体育公司经营环境的分析与北京小明星幼儿体育公司创业初期的发展策略三个方面对北京小明星幼儿体育经营现状进行分析；三是通过对同行业其他公司经营模式概括与研究对同行业其他公司经营模式进行借鉴比较；四是从公司经营理念、战略目标与品牌经营模式的培养过程等方面对北京小明星幼儿体育公司的人本教育特色化经营模式进行探讨与研究，人本教育特色化经营模式以共同协商、老师参政为特点，注重学生成长的三重反馈制度，引进外籍专家，提高外语水平，组织学生走出去，聆听世界的声音，并建立了独具特色的“幼儿园儿童体质测评系统”，对于学生的健康成长以及人才培养质量逐步提升起到极为关键的作用；五是对北京小明星幼儿体育公司经营模式的经验总结与本研究的结论与展望，在学生培育、教师专业与社会影响等方面北京小明星幼儿体育公司均取得了卓越的业绩成果，但同时应当从人才引进、外教薪资等方面对公司在未来的发展中的劣势因素进行思考。针对小明星幼儿体育公司存在的问题给出相应的可行性建议：（1）国际化教育不等“洋外教”教育，应摒弃对外国教师的盲目追捧，立足于学生自身的成长。（2）加深国际化与“中国元素”的结合，未来教育体系的发展必须要在立足于优秀传统教育制度的基础上与国际相结合，促进中国教育体制的改革。（3）“以人为本”不要流于形式，始终坚持关爱学生，通过对教育体系的创新来加大关爱学生们的成长。 通过对北京小明星幼儿体育公司经营模式的研究，希望对北京小明星幼儿体育公司的发展起指导作用、丰富其经营模式的理论研究和实际执行，推动行业发展，为其他相关经营机构提供理论与经验借鉴。

According to the Internet preschool education market data from the think tank analysis, there will be 49.6 million kindergartens in China in 2018. However, since the implementation of the universal two-child policy nationwide on January 1, 2016, China will usher in a new round of baby boom. It is estimated that the school-age population of preschool education will exceed 126 million by 2020. Is the so-called young strong is strong in China, early childhood (0-6 years old) education is a contemporary benefit of the event, they are in the critical period of physical development, need scientific guidance to help grow. With the increase of infant population base, infant education has become the focus of social concern, among which physical education is indispensable. According to the Beijing children's physical activity survey report shows that children's parents for the children choose the society is the sports action classes in half of the training curriculum, thus sports training in central Africa has a large base of early childhood training industry often have potential, but sadly, the current domestic children's education is almost blank, "in education" has become urgent need to solve the problem of display. Based on the above situation, based on the theoretical research, this paper studies and analyzes the characteristic business model of Beijing Xiaomingxing Children's Sports Company through the literature method and interview method. This article is divided into five parts: one is refer to the research status at home and abroad about business model, to support, for the following research little star children sports the company's business model to lay a theoretical foundation; The second part analyzes the current situation of Beijing infant sports management from three aspects: the development status of Beijing infant sports industry, analysis of the business environment of Beijing infant sports company and the development strategy of Beijing infant sports company at the initial stage. The third is to compare the business models of other companies in the same industry by summarizing and studying the business models of other companies in the same industry. Four from the company's management idea, strategic goal and cultivation process of brand management pattern of the humanistic education of Beijing little star children sports company characteristic management pattern carries on the discussion and research, human-oriented education characteristic management model characterized by mutual consultation, teachers participate in government and political affairs, the triple feedback system pays attention to students' growth, introducing foreign experts, raise the level of foreign language, organize students to go out and listen to the voice of the world, and established a unique "system" of kindergarten children's physique, for their healthy growth and talent training quality play a crucial role in stepping up; Five is a little star in Beijing children's sports company business model of the experience summary and conclusion and prospect of this study, develop in our students, teachers, professional and social impact, and so on Beijing little star children sports companies have achieved excellent performance results, but at the same time should be from the aspects of talent introduction, foreign teacher pay to the company in the future the disadvantage factor in the development of their thoughts. In view of the problems existing in the small star infant sports companies, the corresponding feasible Suggestions are given: (1) international education is different from "foreign teacher" education, we should abandon the blind pursuit of foreign teachers, based on the growth of students themselves. (2) to deepen the combination of internationalization and "Chinese elements", the development of the future education system must be based on the excellent traditional education system and combined with the international, to promote the reform of China's education system. (3) "people-oriented" should not be a mere formality, always adhere to care for students, through the innovation of the education system to increase the growth of care for students. By studying the business model of Beijing little star infant sports company, this paper hopes to play a guiding role in the development of Beijing little star infant sports company, enrich the theoretical research and practical implementation of its business model, promote the development of the industry, and provide theory and experience for other relevant business institutions.