在世界经济快速发展的今天，品种单一的传统营销模式已经逐渐被淘汰，随着市场经济逐步取代计划经济，生产力和生产关系的进一步发展，更多的企业从如何生产转变为关注消费者的需求，消费者的地位也因此有了翻天覆地的变化。营销针对消费者进行了一系列的改进，逐步形成清晰的模式。在营销中企业对消费者的态度从之前的无关紧要，专注于生产，到现在的主动发掘消费者喜好，再投入生产设计；从销售过程中消费者自选，到主动引导消费者消费：从销售后的消费者承担一切责任，到主动承担责任，做到充分的售后服务，这一系列的变化无疑不标志着消费者的地位转变。本文集将从宏观角度以及营销过程细分几个方面详细讨论有关消费者地位问题，给予简单的研究。并为此作一些预测，以及探讨可能存在的隐患。 营销学简明教程

The rapid economic development in the world today, the traditional varieties of a single marketing mode has been gradually be eliminated, as the market economy has been gradually replaced by the planned economy, productivity and the further development of relations of production, more and more enterprises from production to changing consumer demand for concern , Therefore, the status of consumers has undergone enormous changes. Marketing consumers carried out a series of improvements, and gradually form a clear pattern. In the marketing business-to-consumer attitude from the previous irrelevant, specializing in the production, and now take the initiative to explore consumer preferences and then put into production design, from the sale of consumer choice in the process, to take the initiative to guide the consumer: from sales after the consumer bear all the responsibility, to take the initiative to assume responsibility to the full service, a series of changes, unquestionably, does not change the status of consumers marks. Collection from a macro perspective of the marketing process, as well as a detailed breakdown of several areas to discuss the status of the consumers, to give simple study. And to make some projections, as well as explore possible existence of the hidden danger.