The cultural communication scene under the media convergence view field involves the multi-relationship between man and thing, man and technology, man and man into the new communication space and produces a series of linkage effects, many different media technologies have gradually merged into a shared platform, and many different types of cultural texts have gradually integrated into the hypertext form of mutual text. Therefore, the process of media integration is also the process of cultural integration, media integration under the view of Guangdong-Hong Kong-Macao Greater Bay Area cultural communication further highlights the " Human Bay Area " this important issue of significance and connotation, which not only shapes the Guangdong-Hong Kong-Macao Greater Bay Area's society and history, but also foreshadows the development of the Great Bay Area. It can be said that the "Human Bay Area" is concerned with almost all the events that have occurred, are about to happen and should occur in this area. "Human Bay Area" makes a different regional cultural image from a number of homogenized cultural brands stand out, the spread of regional culture in GBA can only show a unique brand communication effect with unique characteristics of personalized symbols if it is found to be unique in its development orientation and cultural style.

After systematic research and discussion, the present report concludes that, on the one hand, the cultural communication of GBA under the era of media integration should highlight the integrity of the image of the Great Bay Area, the significance of the wholeness is that the organic combination of various cultural resource elements and data elements in the overall values domain in the process of media integration, represents the specific way of life, cultural perception and consumption practice of GBA under the cultural plex, cultural circle and cultural dimension, and can convey the unique cultural concept and quality of GBA, and can also form long-lasting interaction with the audience. On the other hand, the dissemination of regional culture in GBA should also pay attention to local differences in the overall thinking, the differences are not complicated and full of local business patterns, but in the process of media integration, the various cultural resource elements and data elements to maintain independent value and advantages under the premise of "dispersal and godless", thus forming a holistic complementary cultural communication scene experience. In the era of media convergence, the innovation of regional cultural communication in GBA needs the upper-level organizations to connect the audience and meet the increasingly diversified needs of users, and the governance of the consciousness, behavior and ability to expand from the content of governance to the contact content and audience, to respond to the cultural needs of the audience and establish a benign media fusion cultural information governance ecology.