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中文题名:

 互动仪式理论视域下中国综艺晚会的“新型互动时空”研究    

姓名:

 苏红云    

保密级别:

 公开    

论文语种:

 chi    

学科代码:

 135105    

学科专业:

 广播电视    

学生类型:

 硕士    

学位:

 艺术硕士    

学位类型:

 专业学位    

学位年度:

 2024    

校区:

 北京校区培养    

学院:

 艺术与传媒学院    

研究方向:

 视听媒体运营与管理    

第一导师姓名:

 于丹    

第一导师单位:

 艺术与传媒学院    

提交日期:

 2024-06-11    

答辩日期:

 2024-05-20    

外文题名:

 "NEW INTERACTIVE SPACE AND TIME" OF VARIETY SHOW UNDER THE THEORY OF INTERACTIVE CEREMONEY    

中文关键词:

 互动仪式 ; 综艺晚会 ; 时空    

外文关键词:

 Interactive ceremony ; Variety show ; Time and space    

中文摘要:

综艺晚会节目自80年代问世以来便受到观众的喜爱,是电视文艺的重要组成部分,是复杂的中国国情下的电视文艺的媒介产物,也是娱乐、社会、教育、政治、历史、文化的载体之一。是具有中国特色的电视文艺的特殊产物。随着影视技术升级与进步,媒介融合的行业变化,受众的娱乐需求和审美口味发生转变。

新世纪以来,综艺晚会内容、形式和传播相较之前出现了新的变化,节目越来越倚重互动,在制作内容上呈现主体节目与衍生节目,类似于卫星环绕式;传播也更加偏向话题式、碎片式、社交式;互动方式不断嬗变带给受众不同的体验和新的时空呈现。综艺晚会每年在荧幕上高达百档,舆论影响力和其文化影响力不容小觑。由此,本文从互动仪式理论视角出发,综合运用了参与式观察法、案例分析法、深度访谈法,选取了新世纪以来具有代表性的综艺晚会节目为案例,从节目制作、内容、形式、传播策略、互动方式等角度对其进行详细分析。

全文分为五章,第一章首先介绍了综艺晚会的起源、发展与变化,详述其不同发展时期的内容、特点、发展、传播与核心价值等,由此对电视综艺晚会节目中的时间和空间流进行梳理。第二章运用互动仪式理论分析当下综艺晚会中互动的元素,第三章通过深度访谈法结合问卷调查了解观众在观看综艺晚会时的时间和空间感知体验,分析晚会节目时空的流动性和辩证性。第四章延续第三章的“时空的流动性和辩证性”提出“新型互动时空”,横向和纵向对比如今的晚会时空与过去的差异之处和特征转向。第五章则是探讨“新型互动时空”的现实构建对晚会节目的影响,对节目传播的经验和启示。研究发现,综艺晚会的内容逐渐以受众为中心,不断调整风格和表演去吸引观众,虚实相生的空间和影视技术手段的交互带给观众类似用户的新鲜的观看体验,碎片化的时空传播延长了受众的节目感知扩大了节目的影响力,增强了和节目受众之间的黏性,也为其他类型节目的发展提供了有益启发与参考。

外文摘要:

Variety show has always been one of the important types of TV art, and is also one of the carriers of social culture,history,politics,entertainment needs and fashion, and is a special product of TV art with Chinese characteristics. With the upgrading and progress of film and television technology,the industry changes of media integration,and the audience's entertainment needs and aesthetic tastes have changed.Since the beginning of the new century,the content,form and communication of variety shows have undergone new changes compared with before. The shows increasingly rely on interaction,presenting main programs and derivative programs in the production content,similar to satellite orbit; The communication is also more topical,fragmented and social; The continuous evolution of interactive ways brings different experiences and new time and space to the audience.Variety show every year on the screen up to 100,the influence of public opinion and its cultural influence can not be underestimated. Therefore, the variety show is not only a complex theoretical subject, but also a strong practical problem. Therefore, from the perspective of interactive ceremony,this paper comprehensively uses the participatory observation method,case analysis method and in-depth interview method to select the representative variety evening show since the new century as a case, and makes a detailed analysis of it from the perspectives of program production, content,form communication strategy and interaction mode.

The full text is divided into five chapters. The first chapter firstly introduces the origin, development and change of variety evening show, and details its content, characteristics,development,dissemination and core values in different development periods,so as to sort out the time and space flow of TV variety evening show.The second chapter analyzes the interactive elements of the current variety show by using the interactive ritual theory. The third chapter explores the audience's perception and experience of time and space when watching the variety show through in-depth interview and questionnaire survey,and analyzes the fluidity and dialectics of the time and space of the party program.

The fourth chapter continues the "fluidity and dialectics of time and space" in the third chapter, and proposes a "new interactive time and space", which compares the differences and characteristics of today's evening time and space with those of the past horizontally and vertically. The fifth chapter discusses the influence of the reality construction of "new interactive space and time" on the evening show,and the experience and enlightenment of the program communication.The research finds that the content of variety evening parties gradually focuses on the audience,and constantly adjusts the style and performance to attract the audience. The interaction between virtual and real space and film and television technology brings the audience fresh viewing experience similar to that of users.The fragmented space-time communication extends the audience's perception of the program,expands the influence of the program,and enhances the stickiness with the program audience. It also provides useful inspiration and reference for the development of other types of programs.

参考文献总数:

 117    

作者简介:

 苏红云,北京师范大学艺术学硕士。    

馆藏号:

 硕135105/24017    

开放日期:

 2025-06-11    

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