回顾对于大众文化的研究理论，法兰克福学派的大众文化批判理论在中国学界的影响颇深。大众文化批判理论认为：大众文化是以商品拜物教为意识形态，以标准化、模式化、伪个性化、守旧性与欺骗性为基本特征，以制造人们的虚假需要为其主要的欺骗手段，最终达到整合大众目的的一种伪文化。而在研究大众文化批判理论的过程中，阿多诺作为法兰克福学派中对大众文化持否定性看法的代表人物，他认为，文化工业发挥作用的主要策略之一便是图式化运作。在我国的文化产业发展中，也存在着一些图式化运作的现象。将阿多诺文化工业批判理论中的工业社会的图式化运作作为切入点，联系实际进行分析，通过对阿多诺文化工业理论中的图式化运作研究，探究其意义，或许能够给我国的文化产业发展提供一些借鉴性视角。

Reviving the theories of mass culture research, the critical theory of mass culture of Frankfurt School has exerted a profound influence on Chinese academic circles.The critical theory of mass culture holds that mass culture is a kind of pseudo culture which takes commodity fetishism as its ideology, standardizes, forms, pseudo individualization, preserving and deceptive nature as its basic characteristics, and takes creating people's false needs as its main means of deception, and finally achieves the purpose of integrating the masses.In the process of studying the critical theory of mass culture, Adorno, as a representative of Frankfurt School who held negative views on mass culture, believed that one of the main strategies for the cultural industry to play its role was schematization operation.In the development of China's cultural industry, there are also some phenomena of schematic operation.This paper takes the schematic operation of industrial society in Adorno's critical theory of cultural industry as the starting point, analyzes it in connection with reality, and explores its significance through the study of the schematic operation in Adorno's theory of cultural industry, which may provide some reference perspectives for the development of China's cultural industry.