橱窗展示空间是现代商业展示空间中的重要组成部分，它具有展示产品信息，品牌风格及品牌理念的功能，同时又是消费者了解商品的第一途径，能够带给消费者最具冲击力的直观感受，影响消费群众对品牌的认知，橱窗空间肩负着信息沟通的“桥梁”使命。做为城市空间的一部分，橱窗空间不仅是从街道过渡到商业区的重要纽带，也是展示城市文化与风貌的“形象墙”。空间氛围是现代较为新颖且较受关注的方面之一，对于不同的商品和品牌进行针对性的量身定制设计而形成的能够阐述商品内涵的空间气氛。伴随着时代进步社会经济的发展，人类商业活动需求日益增加，商业橱窗展示设计处于高速发展与更新的阶段，拥有较大的发展潜力和多方面发展方向，其影响力不可小觑。本文在研究分析消费者群体的消费心理基础上结合氛围营造的处理手法对商业橱窗展示设计的元素进行了逐一分析与总结。

Window display plays a major part in the selling strategies; it does not only include the simple display of goods, nowadays it is a form of art, also having the purpose of sustaining the brand image. This article wants to reveal the tools that are essential in creating a fabulous window display. Being window designer is not an easy job, you have to always think ahead trends, to have a sense of color, to know how to use light to attract customers in the store after only one glance at the window. The big store window displays are the atre scenes: with expensive backgrounds, special effects and high fashion mannequins. The final role of the displays is to convince customers to enter the store and trigger the purchasing act, which is the final goal of the retail activity.