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中文题名:

 因袭、渗透与合流:戏曲短视频的“破圈”传播研究 ——基于青年亚文化视角    

姓名:

 王馨艺    

保密级别:

 公开    

论文语种:

 chi    

学科代码:

 130304    

学科专业:

 戏剧影视文学    

学生类型:

 学士    

学位:

 艺术学学士    

学位年度:

 2023    

校区:

 北京校区培养    

学院:

 艺术与传媒学院    

第一导师姓名:

 于丹    

第一导师单位:

 艺术与传媒学院    

提交日期:

 2023-06-16    

答辩日期:

 2023-05-12    

外文题名:

 Inheritance, Infiltration and Merging: A Study of the "Circle-Breaking" Communication of Chinese Opera Short Video --A Youth Subculture Perspective    

中文关键词:

 戏曲短视频 ; 抖音 ; 圈层化传播 ; 文化传播 ; 青年亚文化    

外文关键词:

 Short video of opera ; Tik Tok ; Circle-based Communication ; Cultural Communication ; Youth Subculture    

中文摘要:

传统戏曲艺术在漫长的时间内保持其内核和形式的稳定,信息技术的发展和青年群体对于文化艺术的消费习惯,使传统戏曲不再囿于舞台剧院的限制,转而在互联网平台以崭新的面貌得以呈现。新媒体以与过往截然不同的媒介形态,重新形塑传统戏曲艺术的观演关系,并使其内容风格更贴合当下流行文化,吸引青年群体的注意力。

本研究运用青年亚文化相关理论,通过描摹抖音app的戏曲短视频亚文化景观,结合戏曲短视频“破圈传播”的现象级个案研究和对抖音app戏曲短视频内容用户的网络民族志调查,探究戏曲短视频在突破原有圈层传播时发生的因袭、渗透与合流等情况,并分析其过程中的使用动机、使用行为和圈层结构,隐藏在其现象背后的文化风格形成机制和网络青年亚文化圈层化的身份认同。

外文摘要:

While traditional opera art has remained stable in its core and form for a long time, the development of information technology and the consumption habits of youth groups for culture and art have made traditional opera no longer confined to the limitations of stage theaters, but presented in a new way on the Internet platform.New media, in a very different media form from the past, reshapes the relationship between traditional opera art viewing and performance, and makes its content style more relevant to current pop culture and attracts the attention of youth groups.

Using theories related to youth subculture, this study explores the subcultural landscape of short opera videos on the Tik Tok app, combines a phenomenal case study of the "breakthrough" of short opera videos and an online ethnographic survey of users of short opera videos on the Tik Tok app, and explores the situation of the inheritance, infiltration and merging of short opera videos when they break through the original circle of transmission, We also analyze the motives, behaviors, and circle structure in the process, the hidden cultural style formation mechanism behind the phenomenon, and identity of online youth subculture circles.

参考文献总数:

 35    

馆藏号:

 本130304/23007    

开放日期:

 2024-06-15    

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