随着中韩两国经济快速发展，营销市场上出现了许多变化。目前，在 传统零售方式不停的革新下企业发现引起消费者兴趣更重要。随着消费者 的体验对购买的影响越来越高，各种营销策略层出不穷。其中最引人注目 的是快闪店(POP-UP Store)。通过快闪店，企业可以展示以往在门店无 法展现的新形象与广告Visual。同时，快闪店成为了吸引新消费者的媒介。

     中国是全球最大的智能手机市场。在中国手机市场火爆的行业形势下， 全球最大的电子工业公司“三星电子”2016年到2018年的在华市场占有率 却一直下降。其与此，本文试图深求三星电子在中国手机市场处于全盛期 的情况下，市场占有率却连1%都难以达到的缘由。

     因此，本文结合三星电子在中韩两国的市场现况，分析三星电子推出 的客户体验营销战略，提出三星电子整合营销的建议。希望能成为对韩国 三星电子发展的理论参考，也希望能够为韩国三星电子在中国手机市场的 发展提供一些参考。

 With the rapid economic development of China and Korea, there are many changes in the marketing market. At the moment, as traditional retail approaches continue to innovate, firms are finding it more important to generate consumer interest. With the increasing influence of consumers' experience on purchasing, various marketing strategies emerge in an endless stream. The biggest attraction is the POP-UP Store. Through POP-UP Stores, enterprises display the new image and advertising Visual that cannot be shown in stores before. At the same time, POP-UP Stores have become a vehicle to attract new consumers.

 China is the world's largest smartphone market. Samsung electronics, the world's largest electronics company, lost market share in China from 2016 to 2018 as the country's mobile phone market boomed. I wonder why Samsung electronics which is in the heyday of China's mobile phone market, has less than 1% market share in China in recent years.

 Therefore, this paper combines the market situation of Samsung electronics in China and South Korea to analyze the experience marketing strategy launched by Samsung electronics. At the same time, put forward Samsung electronics integrated marketing strategy. After that, I hope it can be a theoretical reference for the development of Samsung electronics in South Korea, and also provide some references for the development of Samsung electronics in China.