微信订阅号文章疑问标题普遍存在语用预设。语用预设在类属上可分为四类：事实预设、行为预设、情感预设以及信念预设；疑问标题结构可分为两类：含附加信息和不含附加信息。附加信息中虚假附加信息中的虚假预设是为营销性质微信订阅号博取点击量的特殊手段；不含附加信息疑问标题中程式化结构是以适应自媒体意识和参与意识增强的网络虚拟大环境为目的的标志性现象。分析微信订阅号文章疑问标题这种灵活运用语用预设的鲜活语料，可为传统语言学预设研究注入与时俱进的时代活力。

The WeChat subscription title is a common preset for the question title. The preset of pragmatics is divided into four categories: fact presupposition, behavior predisposition, affective presupposition and belief preset; Question header structures can be divided into two categories: additional information and no additional information. The false presupposition in the additional information is a special method for the marketing quality of the WeChat subscription. The stylised structure of the title without additional information is an iconic phenomenon that ADAPTS to self-media awareness and participation in the online virtual environment of awareness enhancement. Analysis WeChat subscribe to doubt the headline number the flexible use of the fresh corpus of preset of pragmatics, can be preset for the traditional linguistics study infuse the vigor of progressing with The Times.