客户资料的透明化程度随着经济的高速发展、科技的进步而不断提高。企业逐渐意识到客户关系管理的重要性，于是各个企业开始将经营重点转移到维护客户关系上面，希望与客户建立持续稳定的合作关系。TN 进出口有限公司是一家出口企业，本身拥有的海外客户资源有限，个别的海外客户甚至成为企业的生存支柱，然而由于疫情的原因，以及越来越多的竞争者加入，2022 年有 33.3%的海外客户出现了订单下滑的现象，因此如何维护好目前公司拥有的海外客户资源成了企业发展的关键所在。
       首先，作者设计了境外顾客满意度调查问卷，将顾客关系管理与顾客满意度等相关理论相结合；通过对调查问卷的汇总发现，海外客户在以下 5 个方面对 TN 进出口有限公司的满意度较低：客户需求理解能力、价格满意程度、交付产品可靠性、交付产品的准时性、售后服务的及时性。接着对这五个方面进行了深入分析，总结出 TN 进出口有限公司客户管理制度不健全、海外客户关系管理策略不到位、供应商关系管理不科学等三个基本原因。针对这些根源性问题，在客户关系层次理论的基础上，结合 TN 进出口有限公司的经营情况，提出了以下改进建议：一是完善 TN 进出口有限公司的管理制度，促进员工海外经营的自觉性；二是针对不同类别的海外客户，采取区别对待的经营策略，将海外客户关系按海外客户的忠诚度和盈利性划分为四档；第三，建立供应商评价体系，培养战略协作的供应商关系，这些措施的实施将会促进 TN 进出口公司持续良性地发展，TN 进出口公司也将因此获得更好的发展。

With the rapidly expanding economy and the advancement of science and technology, the transparency of customer information has been continuously improved. More and more companies are aware of the importance of customer relationship management, so they spend a lot of time and energy on researching customers, hoping to establish a continuous and stable cooperative relationship with customers. TN Import and Export Co.,Ltd. is an export company with limited overseas customer resources, and individual overseas customers even become the mainstay of the company's survival. However, due to the epidemic and more and more competitors joining in, 33.3% of them will Overseas customers have experienced a decline in orders, so how to maintain the current overseas customer resources owned by the company has become the key to the development of the company. First of all, the author combined customer relationship management with customer satisfaction and other related theories and designed a questionnaire for overseas customer satisfaction; through the summary of the questionnaire, it was found that the ability to understand customer needs, price satisfaction,the punctuality of product delivery and the timeliness of after-sales service are five aspects with low satisfaction of TN Import and Export Company's overseas customer. Then, the in-depth analysis of these five aspects was carried out, and three basic reasons for the low customer satisfaction of TN Import and Export Co., Ltd. were concluded: the company's customer management system was not perfect, overseas customer relationship management lacked strategies and supplier relationship management was not good enough. in place. Targeting at these root causes based on the theory of customer relationship level and combined with the operation of TN Import and Export Company, suggestions for improvement are put forward in the following three aspects; first, improve the overseas customer relationship management system and enhance employees' awareness of overseas customer management ; Second, divide overseas customer relationships into four levels according to the loyalty and profitability of overseas customers, and implement different management strategies for different types of overseas customers; third, establish a supplier evaluation system and cultivate strategic cooperative suppliers The implementation of these measures will promote the sustainable and healthy development of TN Import and Export Company.