篮球运动深受大学生的喜爱，具有竞技性、教育性、观赏性及商业性特征，也同样具备提高参与者身体素质、思维敏捷能力、团队合作能力及个人交际能力。高校体育文化既是社会主义精神文明体现的途径，还是展现高校综合培养人才重要体现。北京师范大学篮球运动为校园篮球文化奠定扎实的基础，本研究对北京师范大学的篮球运动在校园体育文化建设中的作用及对策进行研究，为高校校园文化建设的发展提供理论参考与借鉴，以期更好的促进篮球运动的发展，促进校园体育文化的发展。

本研究以篮球运动在北京高校校园体育文化建设为研究对象，以北京师范大学学生为调查对象，采用文献资料法、问卷调查法对北京师范大学的篮球运动在校园体育文化建设中的作用及对策进行研究。得出以下结论：

现有的免费篮球场地增加了学生的运动热情，但场地为室外，且较少，阻碍体育赛事的开展以及体育文化的传播；我校学生参加篮球运动的目标不同，这不但丰富了篮球运动的内容，还使得高校篮球教学多元化，从而形成高校篮球运动的独特体育文化。使得高校篮球发展更快：高校学生普遍认为篮球运动可以体现团队精神、拼搏精神和自信心的培养；学生还普遍认为篮球运动体现公平竞争、尊重对手和社会责任感。

提出以下建议：

我校应该加大篮球明星效应的宣传，进行篮球比赛的开放等，对于篮球文化的宣传与推广可引起更大的推动作用；进一步完善校园体育文化建设的物质文化层次。

Basketball is deeply loved by college students. It is competitive, educational, ornamental and commercial. It can also provide high participation quality, thinking ability and personal communication ability. Campus basketball is to use campus work as the main space for activities, students as the main body of activities, focus on extracurricular activities, promote campus spirit as a special feature, and let students' civilized and moral accomplishments be fully displayed. The current path of divine civilization is still an important manifestation of the comprehensive cultivation of talents in modern high schools. This paper researches the role and strategy of basketball in Beijing Normal University in the construction of campus sports culture through the method of providing information and questionnaires.

Beijing Normal University’s basketball sports are a solid foundation for the campus basketball culture. Not to mention whether it is the construction of a high-level sports team or the campus basketball culture. Teachers are more modest and humble to form an excellent campus sports civilization. Active participation and sports atmosphere To ensure that teachers, students, and staff are well-rounded for exercise, form excellent exercise habits, and develop a healthy exercise life. Beijing Normal University has the most prominent characteristics of exquisite civilized gentleman promotion, order, and social needs.

In the basketball project, Beijing Normal University has integrated the advanced sports culture construction and education. While not perfecting the sports experience of the project at the same time, it promotes the star effect and starts the game, etc., aiming at the publicity and promotion of basketball culture. It can lead to a greater promotional effect, but the basketball court of the Normal University can no longer meet the immediate needs. Taking a step forward to improve the civilization of the campus sports culture construction will be the primary position of the sports campus culture construction of the Normal University in the future.