随着新媒体技术的不断进步，短视频已成为人们业余生活中不可缺少的一部分，而体育与短视频相结合所形成的体育短视频，也在此过程中迅速发展。体育短视频凭借其内容丰富、播放时间短、传播速度快、互动性强等特点与当代大学生群体的生活方式相契合，受到广大大学生的青睐。为明确体育短视频对女大学生的体育锻炼意愿的影响，在对体育短视频对女大学生参与体育锻炼的意愿进行问卷调查与访谈后，发现当前短视频本身对于女大学生的锻炼有着一定的带动作用，但这样的作用是间歇性的，这也就意味着短视频应更多的引入互动机制，并设置女生锻炼网络社区，确保对女学生健身的热情与持续性的影响。

With the continuous progress of new media technology, short videos have become an indispensable part of people's leisure life, and the combination of sports and short videos has also rapidly developed in this process. Sports short videos are popular among college students due to their rich content, short playback time, fast dissemination speed, and strong interactivity, which are in line with the lifestyle of contemporary college students. To clarify the impact of sports short videos on the willingness of female college students to participate in physical exercise, a questionnaire survey and interview were conducted on the impact of sports short videos on the willingness of female college students to participate in physical exercise. It was found that the current short videos themselves have a certain driving effect on female college students' exercise, but this effect is intermittent. This means that short videos should introduce more interactive mechanisms and establish online communities for female students to exercise, Ensure the enthusiasm and sustained impact on female students' fitness.