中文题名: | 中国进口液化天然气价格谈判策略研究 |
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保密级别: | 公开 |
论文语种: | 中文 |
学科代码: | 125100 |
学科专业: | |
学生类型: | 硕士 |
学位: | 工商管理硕士 |
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学位年度: | 2019 |
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学院: | |
研究方向: | 工商管理 |
第一导师姓名: | |
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提交日期: | 2019-06-05 |
答辩日期: | 2019-05-25 |
外文题名: | THE STUDY ON PRICE NEGOTIATION STRATIGY OF CHINA IMPROTING LIQUEFIED NATURAL GAS |
中文关键词: | |
中文摘要: |
随着中国经济的飞速发展,国内天然气的需求快速增长,进口液化天然气量与日俱增。液化天然气国际贸易的商务谈判凸显重要,而在商务谈判中最重要的就是价格谈判,谈判双方谁拥有价格公式的定价权及价格谈判的话语权谁就占有价格谈判的优势。因此,在液化天然气价格谈判中只有充分运用好价格谈判的策略、方法和技巧,才能争取在谈判中获得价格谈判的定价权、话语权和主动权。
本文采用文献研究法归纳总结了液化天然气国际贸易的定价机制形成及价格谈判策略等;运用对比分析法分析了亚洲地区进口液化天然气的价格歧视;使用专家访谈法论述了价格谈判策略、方法及技巧在国际液化天然气贸易中的实务应用。在分析了国内外液化天然气贸易现状、供需情况以及液化天然气国际贸易的价格影响因素的基础上,本文阐述了液化天然气价格谈判的基本原则及谈判方式的选择,以及在价格谈判中应采用的具体的谈判策略、方法和技巧等。
本文通过分析国内外多个液化天然气贸易案例的定价公式,总结了全球液化天然气贸易买家的价格机制,同时还分析了北美、欧洲以及亚太等三个液化天然气买家所在地区的定价机制差别的原因。并根据中国进口液化天然气的趋势及国际液化天然气的贸易状况,提出了中国进口液化天然与日本进口原油清关价脱钩,转与上海原油期货价格挂钩的定价机制。在新的定价机制的基础上,运用恰当的价格谈判策略、方法和技巧获得价格谈判的话语权和主动权,确保我方的利益。
本文详细论述了帕累托改进与均衡谈判策略、原则谈判策略以及三十六计谈判策略;我赢你输法、我输你赢法、双输法、双赢法等四种价格谈判方法;价格谈判开局、中局和结局的谈判技巧。在运用好具体策略、方法和技巧的基础上,要充分考虑谈判权力、时间和情报三个制胜因素。同时,结合国内液化天然气国际贸易的谈判经验,阐述了上述价格谈判策略、方法和技巧在谈判实务中的具体应用。在复杂而艰巨的液化天然气国际贸易价格谈判过程中,需要有针对性地采用合适的谈判策略、方法及技巧。价格谈判虽然不是液化天然气国际贸易谈判的全部,但70%以上的谈判时间都会集中在有关价格的谈判因素上,如主要的液化天然气价格公式中的要素谈判,以及亚洲溢价、照付不议、支付等条款的谈判等。
在科学合理的进口液化天然气价格机制的基础上,通过对进口液化天然气价格谈判策略、方法和技巧的研究,并有针对性地在价格谈判实务中实施应用,能有效提高价格谈判的效率,同时确保取得双赢或者多赢的谈判局面。
最后,为了实现中国生态发展梦想,为了践行中国天然气发展战略,为了获得进口液化天然气价格优势,建议尽快成立中国天然气贸易中心,让资源配置在市场中发挥积极作用,确保中国国家能源战略安全,进而推动人民币国际化进程,实现中华民族的伟大复兴。
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外文摘要: |
With the rapid development of China's economy, the demand for natural gas is also growing rapidly. The quantity of imported Liquefied Natural Gas (LNG) is increasing day by day. The commercial negotiation is very important at the international trade of LNG. The most important thing is price negotiation in commercial negotiation. Whoever has the pricing right of price formula and the voice right of price negotiation will have the advantages of price negotiation. Therefore, the pricing right, voice right and initiative right can be strived for price negotiation through fully utilizing the strategies, methods and techniques of price negotiation in LNG price negotiation.
This paper summarizes the formation of pricing mechanism and price negotiation strategy of international LNG trade by literature research method. This paper also analyses price discrimination of LNG imports in Asia by comparative analysis method. The practical application of price negotiation strategies, methods and techniques is be discussed in international LNG trade by expert interview method. Based on the analysis of the current situation of LNG trade at home and abroad, the supply and demand situation and the price influencing factors of international LNG trade, this paper expounds the basic principles of LNG price negotiation and the choice of negotiation methods, as well as the specific negotiation strategies, methods and techniques to be adopted in price negotiation.
This paper summarizes the pricing mechanism of global LNG buyers by analyzing the pricing formulas of several LNG trade cases at home and abroad. This paper also analyses the reasons for the differences of pricing mechanism among the three LNG buyers in North America, Europe and Asia-Pacific. According to the trend of China importing LNG and the international trade situation of LNG, the pricing mechanism of decoupling imported LNG from Japanese crude oil customs clearance price to Shanghai crude oil futures price is put forward. On the basis of the new pricing mechanism, we should use appropriate price negotiation strategies, methods and techniques to gain voice and initiative rights in price negotiation to ensure our interests.
This paper elaborates Pareto's strategy of improving and balancing negotiation, principle negotiation and thirty-six negotiation strategies. Four kinds of price negotiation methods which including win-lose method, win-lose method, win-win method are discussed in detail. The beginning, middle and end of price negotiation skills are also discussed. Base on making good use of specific strategies, methods and techniques, we should fully consider the three winning factors of negotiation power, time and intelligence. At the same time, this paper elaborates the specific application of the above price negotiation strategies, methods and techniques in negotiation practice through combining with the negotiation experience of domestic LNG international trade. In the complicated and arduous negotiation process of international trade price of LNG, it is necessary to adopt appropriate negotiation strategies, methods and techniques. Although price negotiation is not the whole of LNG international trade negotiations, more than 70% of the negotiation time will focus on price negotiation factors, such as elements negotiation in the main LNG price formula, and negotiation of Asian premium, take or pay, payment and other terms.
On the basis of scientific and reasonable price mechanism of imported LNG, the efficiency of price negotiation can be effectively improved to ensure a win-win or win-win negotiation situation through the study of negotiation strategies, methods and techniques of imported LNG price and targeted application in price negotiation practice.
Finally, it is proposed to establish China's natural gas trade center as soon as possible in order to realize China's dream of ecological development, to implement China's natural gas development strategy, and to gain the price advantage of imported liquefied natural gas. Therefore, resource allocation can play an active role in the market to ensure China's national energy strategic security, to promote the further process of RMB internationalization and to realize the great rejuvenation of the Chinese nation.
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参考文献总数: | 58 |
作者简介: | 作者安文忠,1997年参加工作。主要在国有企业从事石油天然气勘探开发的技术工作以及商务管理工作。在20年的工作过程中,参与了多了油田项目的开发工作、商务管理工作、以及在卡塔尔和伊朗中东等地的海外工作经历。获得企业科技进步奖多项并在工作之余发表论文多篇。 |
馆藏号: | 硕125100/19363 |
开放日期: | 2020-07-09 |