社交媒体的普及急剧增加，极大地影响了中小企业如何与目标客户接触和互动，以推广其产品或服务并打造企业品牌。中小企业如何整合社交媒体以促进业务增长引起了学术界和工业界的广泛关注。本研究旨在探讨社交媒体对塞拉利昂西非农业中小企业的好处。该研究的目标是检验社交媒体对中小企业的好处，探索塞拉利昂农业中小企业的在线存在，并确定这些中小企业在塞拉利昂进行营销时使用的流行社交媒体平台，并为中小企业推荐利用社交媒体进行广告和营销的新策略。

本研究采用定性和定量研究方法，共有五十（50）名参与者，包括来自中小企业组织的客户和官员，以识别和评估中小企业在塞拉利昂农业中的社交媒体使用方面的情况。本研究采用了目的性抽样方法。根据研究，目的性抽样是一种选取具有特定目的特征的样本的抽样方法，通常用于定性研究。此外，研究采用了非概率抽样，因为样本也是随机选择的。

根据以上发现，研究发现，63%的企业存在了五年，15%的企业存在了十年，12%的企业表示他们的业务已经存在了20年以上。

研究发现，95%的人拥有智能手机，63%的人使用Facebook进行交易，55%的人认为社交媒体，尤其是Facebook，提高了他们的利润率。

最后，研究记录了社交媒体对塞拉利昂的中小企业和其他相关企业产生了重大影响。

The dramatic increase in the popularity of social media has affected, to a large extent, how SMEs reach and engage with their target customers to promote their products or services and to brand their firms. How SMEs incorporate social media for better business growth has gained massive attention from academic and industrial sectors. This study examines social media benefits on agricultural small and medium enterprises (SMEs) in Sierra Leone, West Africa. The objectives of this study are to examine social media benefits on small and medium-sized enterprises (SMEs), explore the agricultural SMEs online presence in Sierra Leone, determining the popular social media platforms that these SMEs use for marketing in Sierra Leone and recommend new strategies for SMEs to use social media for advertising and marketing.

This study adopted qualitative and quantitative research with ninety-five (95) participants, including clients and officials from SME organisations, to identify and evaluate the aspects SMEs incorporate to implement the use of social media in agricultural SMEs in Sierra Leone. This study adopted the purposive samples. According to the research, purposive sampling is a type of sampling method with certain features selected for a specific purpose, and it is usually adopted in a qualitative study. Moreover, the researcher adopted non-probability sampling in this study as the sample was also selected randomly.

Based on the findings above, the research realises that sixty-three per cent (63%) of businesses have existed for five years, fifteen per cent (15%) of businesses have existed for ten years, and twelve per cent (12%) say their business has existed for over 20 years.

The research was able to establish that ninety-five (95%) have smartphones, sixty-three percent (63%) use Facebook to do their transaction, and fifty-five percent (55%) believe that social media, particularly Facebook, has improved their profit margin.

Finally, the study recorded that social media has significantly impacts SMEs and other related businesses in Sierra Leone.