爱美是人的天性，人们从未停止过追寻美的步伐，人们总是会按照各个时代的审美标准装扮自己。审美标准作为一种社会建构引导人们的审美需求，然而整容技术以及通讯技术的发展，对社会审美标准产生了新的影响，主要是出现了具体的量化的、可操作的标准，社会也由之掀起了一股整容热潮，人们对整容表现了极大的欲望，对整容趋之若鹜，殊不知这欲望背后有幕后推手。在这个符号充斥的消费社会，身体也不能逃脱被商品化以及符号化的命运，身体改变了原本只有生理性的属性，具备了大量的文化符号意义，身体的符号所指更多的代表一种机遇，一种认同。在这样的社会氛围下，传媒生态圈作为幕后操纵者，借助自己如同宗教巫术般的灌输力，进行了渲染性的报道，以一种近乎霸权主义的形式向人们兜售审美观，不断地渗透、强化，控制人们的思想以及行为选择，实现了身体意义的嫁接，打造了一场“身体狂欢”的盛宴。各种符号同时刺激人们敏感的神经，煽动人们的消费欲望，身体消费最终成为一种图腾，甚至是一种宗教似的膜拜。自我认同实现了与身体消费的联姻。当然只有这些身体消费也是不可能完全实现的，整形技术作为共谋者，促使了身体消费的实现。人们却并没有意识到这种意识形态的“甜蜜暴力”，反之欣然接受了这种“身体暴力”。整容需要是一个深渊，吞噬人们的理性，人们原本想通过整容这种手段达到变美的目的，但是渐渐的出现了手段吞并目的的趋势，人成为整容技术这种工具的奴隶，被符号化、物化以及异化。然而整容毕竟是对自我身体甚至心灵的改造，身体的改变使自我同一性失去了时空的连续性，主体可能陷入到对“自我”的追问之中。

The love of beauty is human nature, people have never ceased to pursue beauty People will always dress up themselves in accordance with the aesthetic standards of every era. As a kind of social construction ,aesthetic standards guide people's aesthetic demand. Today, With the development of plastic surgery technology and information technology, social aesthetic standards also have new changes,such as the specific quantitative and operational standards, society set off an upsurge of cosmetic, People show a great desire to the facial plastic surgery and run after it.However, the driving force is behind the desire.In the consumer society that full of symbols , the body also cannot escape the fate of the commercialization and symbolization. The body only have physiological properties,but now it has a lot of culture symbol meanings.The symbolic meaning of the body represents an opportunity and Identity. In such a social atmosphere, as the media ecosystem behind the scene,the media ecosystem sell the people aesthetic view in an almost hegemonic aesthetic form,and continue to penetrate and strengthen and control people's thoughts and behaviors, until people internalize the aesthetics as their inner needs. the society create a "body carnival" feast. Meanwhile various symbols stimulate people sensitive nerve and incite people's consumption desire, Physical consumption eventually become a totem. even a kind of religious worship. Self-identity marry with physical consumption. Of course, these are completely inadequate, as a co-conspirator,plastic technology prompte the physical consumption. however ,they are not aware of the ideology of "sweet violence ", On the contrary they gratefully accepted this kind of "physical violence”. However cosmetic need is a deep abyss, it will devour people's rational .People originally want to become beautiful by the mean of cosmetic, But gradually appear the trend of purposes annexed by the means. People have become slaves of the tool of facial plastic surgery technique. People are the materialization and alienation. However,cosmetic is the transformation of body,even the mind,and will let the subject fall into self-questioning.