中文题名: | 试论电视谈话节目的生长策略 |
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保密级别: | 内部 |
论文语种: | chi |
学科代码: | 130300 |
学科专业: | |
学生类型: | 博士 |
学位: | 文学博士 |
学位年度: | 2008 |
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研究方向: | 广播电视艺术学 |
第一导师姓名: | |
第一导师单位: | |
第二导师姓名: | |
提交日期: | 2009-01-06 |
答辩日期: | 2008-12-22 |
外文题名: | On Development Stratagy of Television talk shows |
中文摘要: |
21世纪是一个沟通与对话的时代,电视谈话节目作为一种将人际传播引入大众传播的节目形态,为普通大众进行更广泛的交流与沟通提供了一个便捷的平台。电视谈话节目最重要的特质在于,它把大众传播的权威性与人际传播的真实性结合起来。本文以中国电视谈话节目为研究范本,通过在前人研究基础上的追本溯源,详细描述其历史格局和流变脉络,并以中央电视台经济频道《对话》为典型案例,通过理论分析和数据统计,综合数年参与电视谈话节目实践操作的亲身体会,梳理电视谈话节目的演进规律,明晰电视谈话节目的发展脉络;从认知建构和主客体关系的变化角度,来理解电视谈话节目所呈现的社会万象和生命经验;继而从平民化视角、精英化情结、民族化视野几方面着手,从谈话和谈话场的构成元素切入,进一步阐释其作为公共话语空间的互动性,在社会历史发展嬗变的格局中,总结作为电视谈话节目的生态规律和成长策略。本文在尝试探寻电视谈话节目生长策略的同时,亦带有强烈的自我反省的意味。在对电视谈话节目的构成要素、媒介资源、发展流程、正反经验、生长规律的梳理中,发现“社会问题单”是电视谈话节目最优质的谈话资源,“现场”是电视谈话节目的轴心,围绕“现场”,一场优质的电视谈话节目只和“四个人”有关,即:主持人、嘉宾、制作人、观众。“至诚求真”是电视谈话节目结构对话氛围的内核,主持人的情商,倾听力、感受力、表达力、悟性等突出的个性化色彩是电视谈话节目的品牌保证,品牌战略是电视谈话节目创新发展的必由之路,倾向民生是电视谈话节目转换升级的必然趋势。由此得出结论:中国电视谈话节目创新发展的内在动力,在于真诚地投身时代、投入民生,投射发展,以理性和建设性的精神深入民族,深入中国、深入当下,塑造有远见的世界公民。 |
外文摘要: |
In the century of communication and dialogue, television talk shows, as programs that lead interpersonal communication to public communication, have established convenient platforms for the public to communicate. The most important feature of television talk shows is to combine the authority of public communication and the facticity of interpersonal communication. Based on previous researches, this thesis studies television talk shows in China, and details their origins and development processes. Especially, it conducts a desk study on China Central Television (CCTV) Economy Channel’s talk show, Dialog, exploring the rule of the evolvement of talk shows, and demonstrating their development through theoretical analysis, data statistic, and many years’ personal experience of the author in participating and managing the Dialog. From the aspects of cognition construction and change of the relations between host-guest, it explains the demonstration of society phenomena and various life experiences by talk shows. Afterwards, from common people perspectives, elite complex, national view, and the composing elements of dialog and its venue, it discusses the interaction of talk shows as public discourse places, and sums up the rules and strategy of the development of talk shows in a changing society. While exploring the rule of the development of television talk shows, the thesis probes talk shows internally. During the analyzing process of talk shows’ composing elements, media resources, development process, lessons learnt, rules of evolvement, it reveals that ‘society problem list’ is the best talk resources for television talk shows, and ‘locale’ is the axes of a talk show. Around the ‘locale’, a high quality television talk show is only involved in four stakeholders, i.e. a master, guests, a producer, and audience. Seeking truth via sincerity is the kernel of the communication circumstance. And the master’s character such as emotion quotient, ability to hearken, receptivity, expression, and savvy, is the guarantee for the brand of a talk show. A brand strategy is the only way to evolve talk shows. A preference of people’s livelihood is the inevitable trend for upgrading television talk shows.In conclusion, China’s television talk shows’ inner impetus of innovation rests with devoting to the era sincerely, giving priority to people’s livelihood, focusing on development, rooting deeply into the people, the nation, the present time with rational and constructive spirit, with a view to fostering far-sighted world citizen. |
参考文献总数: | 50 |
作者简介: | 蒋文倩 中央电视台《对话》节目主编。从事电视谈话节目一线制作10年的时间。读博期间,和导师一起做的研究报告《电视节目对未成年人的影响》上,下部分在《现代传播》2007年1-2期上发表。同时,参与了《中国影视民族化》《两岸三地博士影视博士论坛》《北京艺术论坛》等,并有相应论文提交。 |
馆藏地: | 图书馆学位论文阅览区(主馆南区三层BC区) |
馆藏号: | 博050407/0806 |
开放日期: | 2009-01-06 |