移动互联网的创新发展带动了O2O模式的出现与应用。所谓O2O，即线上线下相互结合，使网络转变为交易前台的营销模式。目前，该模式已在教育领域广泛应用，不仅有效提高了学员触达教育培训机构的机率，还加快了品牌曝光速度。然而，由于教育O2O模式尚不成熟，其应用并不能真正快速提高顾客转化率。因此，教育培训机构有必要深入思考如何在利用其优势的同时提高顾客的转化率。
基于互联网发展背景，引入AISAS模型分析O2O模式下A教育培训机构的消费者消费行为特征，对A教育培训机构顾客转化率低的问题进行了研究。首先，深度解析消费者行为，分析A教育培训机构O2O模式下其顾客转化率的情况，继而创建AISAS模型，分析引起注意、兴趣激发、信息搜索、消费购买、信息分享等各个环节的顾客转化率情况；其次，利用AISAS模型，依据其相关指标计算A教育培训机构使用O2O模式后的顾客转化率变化，分析O2O模式投入应用后顾客转化率的差异，明确O2O模式是否有效提高了A教育培训机构的营销水平，弥补了A教育培训机构的营销薄弱问题；再者，设计并编制调查问卷，分析教育培训领域的实际需求，进一步明确A教育培训机构应用O2O模式开展营销工作的不足之处，并结合AISAS模型确定其顾客转化受阻的主要原因；最后，结合AISAS模型，依据A教育培训机构现阶段的营销状况，提出优化改进O2O模式以提高顾客转化率的可行性策略，期望能有效弥补A教育培训机构的营销缺陷，发扬其营销优势，真正促进潜在顾客有效转化为真实消费顾客。
通过深度分析A教育培训机构应用O2O模式后始终无法提高顾客转化率的主要原因，针对性提出改进对策，期望能为A教育培训机构及其同业优化营销方案，促进自身稳健发展提供参考，理论意义与实践指导意义较大。

The innovative development of the mobile Internet has led to the emergence and application of the O2O model. The so-called O2O refers to the combination of online and offline, transforming the network into a marketing model for the front desk of the transaction. At present, this model has been widely used in the field of education, which not only effectively increases the chance of students reaching education and training institutions, but also speeds up brand exposure. However, because the education O2O model is not yet mature, its application cannot really quickly increase the customer conversion rate. Therefore, it is necessary for education and training institutions to think deeply about how to use their advantages while increasing the conversion rate of customers.
Based on the Internet development background, the AISAS model is introduced to analyze the consumer behavior characteristics of A education training institution under the O2O mode, and the problem of low customer conversion rate of A education training institution is studied. First of all, through the analysis of consumer behavior, the circumstances of customer conversion rate of A education training institution under O2O mode can be analyzed. And then  the  AISAS model can be established to observe the changes of customer conversion through the process of attention, inspiring, information searching, purchasing and information sharing.Secondly, in order to certify the O2O mode is the effective way to improve the marketing level for A education and training institution and to complement the weakness of its marketing strategy. The AISAS model is utilized to analyze the changes of consumer conversion rate for A education training institution according to the relevant indexes calculation, and the differentiation of conversion after using the O2O mode. Furthermore, A questionnaire was designed to analyze the actual needs in the field of education and training to formulate the shortcomings of A education and training institutions in their marketing work under the O2O mode, and to find out the main reasons for low customer conversion rate combining with the five links of AISAS model.Finally, based on the AISAS model, a strategy for improving customer conversion rate under the O2O mode of A education and training institution is proposed, and the strategy for improving customer conversion rate is formulated based on the actual conditions and existing problems of the O2O model of A education and training institution. 
This article analyzes the reasons for the low customer conversion rate under the O2O model of A education and training institutions, hoping to provide references for the steady development of A institutions and the online education industry, and also provide a reference for the improvement of customer conversion rates of other education and training institutions. Having both theoretical research and practical guidance value.