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中文题名:

 养成系偶像微博的自我呈现——基于杨超越个人新浪微博的实证研究    

姓名:

 薛羽佳    

保密级别:

 公开    

论文语种:

 中文    

学科代码:

 130303    

学科专业:

 电影学    

学生类型:

 学士    

学位:

 艺术学学士    

学位年度:

 2019    

学校:

 北京师范大学    

校区:

 北京校区培养    

学院:

 艺术与传媒学院    

第一导师姓名:

 王韵    

第一导师单位:

 北京师范大学艺术与传媒学院    

提交日期:

 2019-05-28    

答辩日期:

 2019-05-13    

外文题名:

 The Self-presentation of Raising Idol Microblog—— Empirical Research Based on Yang Chao yue’s Personal Sina Weibo    

中文关键词:

 自我呈现 ; 社交媒体 ; 微博互动 ; 偶像养成    

中文摘要:
在微博平台塑造的全新日常生活场域里,人们的自我呈现方式和互动方式发生着深刻变化。偶像与粉丝之间的关系也在发生着微妙的变化。随着二者之间距离的拉近,粉丝在偶像成长的道路上开始承担更多的功能,从被动接收信息的受众,到随时可以了解偶像动态,与偶像进行互动,帮助偶像进行宣传,甚至可以助推偶像出道。偶像若想进一步拉近与粉丝之间的关系,需在微博平台上采用不同的方式进行全景式的自我呈现,以制造出符合受众预期的偶像形象。因此,二者之间形成了“创造”与“被创造”的关系。欧文·戈夫曼的自我呈现理论为日常生活中个体和群体的互动提供了经验主义的视角。根据该理论框架,偶像不仅仅是舞台上的表演者,更是社会互动中的表演者。养成系偶像是如何使用新浪微博进行自我呈现的?新浪微博上的自我呈现与偶像现实形象之间存在怎样的关系?如何通过自我呈现建构偶像形象? 本文描述性统计分析了从2015年10月19日杨超越首条微博至本文开始写作之前2019年3月31日“火箭少女101-杨超越”发布的593条微博个人官方微博,将其划分素人(参加节目之前)、练习生(参加节目过程中)、艺人(比赛出道后)三个阶段,通过对个人微博中的文本形式、发布方式、语气口吻、互动对象等9个类别进行分析,探究了养成系偶像如何使用微博塑造自我形象。 通过量化研究,本文发现养成系偶像在微博平台上的自我呈现的确更为丰富地展现了偶像的个人形象,加深了粉丝对偶像日常生活的了解,但也在一定程度上暴露了从草根到偶像较快的成长过程中,学识、文化、素养等方面内容的欠缺。偶像的经济团队虽有意帮助偶像在微博平台上构建形象,但前台与所塑形象的差距较大,导致杨超越的个人形象识别较为模糊。 因此,本文对当前养成类偶像社交媒体自我呈现过程中存在的问题提出了建议。偶像自我呈现过程中需要注意前后台互文,塑造完整形象,积极互动,顺势营销,在不断成长的过程中,树立现实偶像形象,借助微博平台作为展现个人形象的窗口,真正地实现积极的自我呈现。
外文摘要:
In the new field of daily life created by micro-blog platform, people's self-presentation and interaction have undergone profound changes. On the micro-blog platform, the relationship between idols and fans is also undergoing subtle changes. As the distance between the two draws closer, fans begin to assume more functions on the road of idol growth, from passive receivers of information to the audience who can always understand idol dynamics, interact with idols, help idols to publicize, and even boost idols to appear. If idols want to further close the relationship with their fans, they need to use different ways of panoramic self-presentation on the micro-blog platform to create an idol image that meets the expectations of the audience. Therefore, the relationship between "creation" and "being created" is formed. Irving Goffman's self-presentation theory provides an empiricist perspective for the interaction between individuals and groups in daily life. According to the theoretical framework, idols are not only performers on stage, but also performers in social interaction. How to use Sina Weibo for self-presentation? What is the relationship between self-presentation on Sina Weibo and idol reality? How to construct the idol image actively through self-presentation? This paper makes a descriptive statistical analysis of 593 microblogs published by Yang Chaoyue from October 19, 2015 to March 31, 2019 by "Rocket Girl 101-Yang Chaoyue". They are divided into three stages: average person (before participating in the program), practitioner (during participating in the program) and artist (after the competition). Nine categories, such as style, publishing mode, tone of voice and interactive objects, were analyzed to explore how to use micro-blog to create a positive self-image for fostering idols. Through quantitative research, this paper finds that fostering the self-presentation of the family idols on the micro-blog platform really shows the idol's personal image more abundantly and deepens the fans' understanding of the idol's daily life, but to a certain extent, it also exposes the lack of knowledge, culture and literacy in the process of rapid growth from grass-roots to idols. Although the Idol's economic team intentionally helps the Idol build a positive image on the micro-blog platform, there is a big gap between the front stage and the image, which leads to the indistinct identification of Yang Chaoyue's personal image. Therefore, this paper puts forward a perfect idea for the problems existing in the process of self-presentation of Idol-like social media. In the process of self-presentation of idols, we need to pay attention to the Intertextuality between front and back, create a complete image, actively interact with each other, and promote homeopathic marketing. In the process of growing up, we should set up realistic idol images, and use the micro-blog platform as a window to show our personal image, so as to truly realize positive self-presentation.
参考文献总数:

 22    

优秀论文:

 北京师范大学优秀本科论文    

插图总数:

 11    

插表总数:

 0    

馆藏号:

 本130303/19023    

开放日期:

 2020-07-09    

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