我国传统文化类电视节目过去多以专题片、纪录片、电视讲堂等形态出现，强调文化内涵，不注重娱乐性和互动性。伴随电视娱乐节目的发展，传统文化类节目近些年越来越多地与娱乐节目形态相结合，并以较大的数量规模、更加多元化的表达进入大众视野。本文以近年来比较有影响力的传统文化类电视娱乐节目作为研究对象，试图从产业发展和社会影响的角度，探讨其对媒介生态、对文化认同所发挥的作用。 过去两年来，全国上星电视台共推出近50档原创传统文化类娱乐节目。在这股创作热潮中，国家政策引导发挥着关键作用。文化强国的时代命题为广播电视行业带来了新的文化语境，一系列广电政策直接推动了传统文化类电视娱乐节目的发展。与此同时，大众文化消费心理的变迁、现代社会中的文化认同危机也为节目获得市场认可奠定了心理基础。 传统文化类电视娱乐节目以优秀传统文化为载体，通过丰富的节目模式对传统文化进行创造性转化，以突出的原创性和开拓性提振了整个行业的文化自信，对创新不足、遭遇新媒体冲击、过度娱乐化的媒介生态起到了平衡作用。此外，传统文化类电视娱乐节目通过知识输出和价值观引领以及仪式化的表达方式，在认知、情感两个层面建构文化认同，唤醒了国民的文化记忆，回答了“我/我们是谁？”的终极认同问题，激发了深厚的民族感情。 在创作中，传统文化类电视娱乐节目始终面对的难题是娱乐性与文化性的平衡，这也从根本上影响着其市场生存状态。当前，收视率低、广告赞助少、模式自身不足是比较突出的问题。经历了两年的快速发展后，传统文化类电视娱乐节目将进入一个艰难的调整期。提高研发能力、拓宽商业变现渠道、结合播出平台优势规划制播资源将有助于其长期发展。

The Chinese traditional cultural TV programs used to be broadcast in the form of special reports, documentaries and TV lecture. They have more cultural implication and less entertainment and interactivity. With the rapid development of TV entertainment programs, traditional cultural TV programs have changed the formal style and increasingly combined with the entertainment TV formats in recent years. They are thrived in the public field on a large scale and used more diverse expressions, and finally produced a lot of positive impact on the society. Taking the relatively influential programs in recent years as the main research object, this paper try to study the significant influence of Chinese traditional cultural TV entertainment programs to the media ecology and cultural identity construction from the industrial and cultural perspective. In the past two years, the national satellite TV channels launched nearly 50 original traditional cultural entertainment programs. National policy guidance plays a key role in this creative craze. The epoch theme of building a culture-powerful state has brought a new cultural context to the broadcasting and television industry, which directly promoting the development of traditional cultural TV entertainment programs. At the same time, the change of mass culture consumption psychology and the cultural identity crisis in modern society also prepared market room for traditional cultural TV entertainment programs. The traditional cultural TV entertainment programs innovatively transformed traditional culture through abundant formats and promoted cultural self-confidence of the whole industry with prominent originality and pioneering spirit. It has balanced the media ecology which full of insufficient innovation and excessive entertainment. In addition, the traditional cultural TV entertainment programs builds cultural identity on both cognitive and emotional aspects through knowledge output and value representation, as well as ritualized formats. It awakens the national cultural memory and answers the question of "Who are we?" It also stimulates strong national feelings. The traditional cultural TV entertainment program always faces the challenge of a balancing between entertainment and culture in the creation process, which also fundamentally affects its market performance. At present, the traditional cultural TV entertainment programs generally face the problems of low ratings, less advertising sponsorship and the formats defects. After two years of blowout development, it is inevitable to suffer a difficult adjustment period. In order to promote the long-term development, the industry should improve the creation ability of new formats, broaden the channels for commercial value realization, and coordinate the production and broadcasting resources with platform advantages.