随着数字媒体的发展和观众品味的日益多元化，垂直类综艺节目成为逐渐成为国内所有综艺节目中的新兴力量。“垂类综艺”一般指“垂直领域综艺节目”的简称，尽管学界对这一概念还没有明确的定义，但从实际发展来看，受众的不断细分及网络综艺的兴起显然是垂类综艺日益繁盛的推手。《乐队的夏天》不仅仅是一档音乐节目，更是乐队文化与年轻群体相结合的文化现象。

作为一档已经播出三季、热度却始终不减的原创音乐综艺节目，《乐队的夏天》无论是从节目形式还是节目内容上，其独特性和重要性不言而喻。因此，本文以《乐队的夏天》系列综艺节目为研究案例，结合笔者自身参与线下录制的经历以及对制作团队、项目实习生、节目观众等群体的访谈，分析节目播出三季以来的各方面改进，总结出该综艺的创新策略，以期对国内其他网络垂类综艺提供借鉴意义。

With the development of digital media and the increasing diversification of audience tastes, vertical variety shows have gradually become an emerging force in all variety shows in China. "Vertical variety show" generally refers to the abbreviation of "vertical variety show". Although there is no clear definition of this concept in the academic circle, from the actual development point of view, the continuous segmentation of the audience and the rise of network variety show are obviously the driving force of the increasingly prosperous vertical variety show. "The Big Band" is not only a music program, but also a cultural phenomenon combining band culture and young groups.

As an original music variety show that has been broadcast for three seasons and is still popular, "The Big Band" has its uniqueness and importance in terms of program form and content. Therefore, this paper takes the series variety show "The Big Band" as a case study, combines the author's own experience in offline recording and interviews with the production team, project interns, program viewers and other groups, analyzes the improvement in various aspects of the program since its broadcast for three seasons, and summarizes the innovative strategy of the variety show, with a view to providing reference for other domestic network variety shows.