随着消费者对早教服务质量要求的提高和市场环境的变化，早教行业正面临激烈的市场竞争及政策、需求和技术进步带来的挑战与机遇。在此背景下，R连锁早教机构作为行业内的关键参与者，迫切需要提高核心基层管理岗位店长的管理服务能力，以适应市场的变化和满足客户的期望，保持市场领先地位。本研究旨在构建一套全面的R连锁早教机构店长胜任力模型，以有效应对日益激烈的市场竞争和教育需求的变化。

本研究通过文献研究和市场分析，确立了早教机构店长胜任力模型的理论基础和研究前提。论文分析了店长的关键职责，包括教育质量管理、团队领导、家长沟通、市场营销和财务管理等方面。同时，明确了成功店长需要具备的核心能力，如领导力、沟通能力、专业知识、情绪管理等。采用行为事件访谈法，深入收集了R连锁早教机构店长的实际工作情况和个人经历。通过这种方法，了解店长在面对不同工作挑战时的行为表现和处理策略，进而识别出影响店长胜任力的关键因素。在综合分析了收集到的数据后，运用德尔菲法等多种研究方法，对胜任力模型的结构和内容进行了构建和优化。最终，构建了一个包含多个关键维度的综合胜任力模型，这些维度包括领导力与激励能力、沟通与表达能力、专业知识与技能、情绪与人际管理、目标达成能力、应变能力等。

胜任力模型的建立，旨在为R连锁早教机构提供人力资源管理（包括选拔、培训发展和绩效评估）的科学系统指导，同时为店长的职业规划和晋升提供坚实的支持，进而促进早教机构服务质量和管理效能的整体提升。

As consumer demands for early childhood education (ECE) service quality increase, the ECE industry faces intense market competition and challenges and opportunities brought by policy changes, evolving demands, and technological advancements. In this context, R Chain ECE Institutions, as a key player in the industry, urgently need to enhance the management and service capabilities of their core grassroots managerial position, the store manager, to adapt to market changes and meet parental expectations, thereby maintaining a leading market position. This study aims to construct a comprehensive competency model for store managers of R Chain ECE Institutions to effectively address the increasingly fierce market competition and changes in educational needs.

This research, through literature review and market analysis, establishes the theoretical foundation and research premises for the competency model of ECE institution store managers. We analyzed the key responsibilities of store managers, including education quality management, team leadership, parental communication, marketing, and financial management. Simultaneously, we clarified the core competencies required for successful store managers, such as leadership, communication skills, professional knowledge, and emotional management. Using the behavioral event interview method, we collected in-depth information about the actual work situations and personal experiences of store managers at R Chain ECE Institutions. This method helped us understand the behavioral responses and strategies of store managers when facing different work challenges, thereby identifying key factors affecting their competencies. After comprehensive analysis of the collected data, we employed the Delphi method and other research techniques to construct and optimize the structure and content of the competency model. Ultimately, we developed a comprehensive competency model that includes multiple key dimensions, such as leadership and motivation, communication and expression, professional knowledge and skills, emotional and interpersonal management, goal achievement, and adaptability.

The establishment of this competency model aims to provide R Chain ECE Institutions with scientific and systematic guidance for human resource management (including selection, training and development, and performance evaluation) and to offer solid support for the career planning and promotion of store managers. This, in turn, promotes the overall improvement of service quality and management efficiency in early childhood education institutions