互联网技术更新迭代，造就了当今“内容为王”的全新局面，IP（知识产权）一词迅速爆红，IP化及驱动给文化行业带来更多可能。舞蹈本身是一种极为融合的艺术模式，其中的优质文化内容是非常丰富的。河南卫视在中华文化逐渐崛起的背景之下，紧紧把握IP热潮，将传统文化中的经典作品《唐宫夜宴》，以舞蹈来进行加工呈现，成功的实现了这一文化作品的IP化打造。本文以这一作品作为案例展开探究，研究传统文化的形式创新，分析全媒体营销背景下，文化IP的出圈路径，找寻舞蹈文化IP建设的基本规律。

The update of Internet technology gives it more ways to express art, based on this IP cultural concept appears.As a very diverse and inclusive art form, dance contains a lot of high-quality cultural content behind it. Henan Satellite TV seized the opportunity in the IP boom to reprocess and recreate the dance work "Tang Palace Night Banquet" and successfully built the "Tang Xiaomei" IP. This paper studies the form innovation of traditional culture, analyze the path of cultural IP under the background of omnmedia marketing .