短视频自诞生以来，以受众人群广、传播速度快的特点和视频化信息传播的方式深受人们喜爱。在这一趋势下，舞蹈短视频应运而生，凭借其快速、广泛、简短的特性，将舞蹈信息最大限度地传播出去，为舞蹈艺术提供了新的发展机遇。因此，本文以舞蹈短视频为研究对象，从受众的角度出发，依据使用与满足理论，综合运用文本分析、问卷调查等方式探究受众观看舞蹈短视频的需求动机和传播效果之间的关系。

全文研究主体分为四个部分：第一部分通过信息的搜集与整合，对抖音舞蹈类短视频的传播要素进行分析；第二部分采用问卷调查法对用户使用行为展开调查，通过受众在接触和使用媒介时的不同需求，分析受众对舞蹈短视频的使用动机和影响因素。第三部分结合用户感知调查结果，深入访谈用户，剖析抖音舞蹈类短视频现存传播问题并提出优化策略。

从整体来看，抖音的主要受众为年轻人群体，用户在情感驱动和缓解压力方面表现出较高的动机，随着短视频平台的迅猛发展，舞蹈短视频的传播也面临着诸多问题和挑战。例如，内容同质与质量参差抑制信息接受有效性、平台定向推送与受众自主能动性的缺失、情感需求满足与文化价值传递的失衡等，这妨碍了抖音舞蹈类短视频的持续发展。因此为了推动抖音舞蹈类短视频的健康发展，通过对受众需求动机和传播效果的研究，本文提出有效的优化策略，推动舞蹈短视频的健康发展，为舞蹈艺术的传承和发展贡献力量。

Ever since its inception, short video content has quickly gained popularity with its wide audience along with its quick dissemination speed and video-based information communication mode. In light of this trend, dance short videos came into being. With their rapid, pervasive, and concise characteristics, these videos disseminate dance information to the maximum extent, providing new development opportunities for dance art. Against this backdrop, this study seeks to examine dance short videos using the Uses and Gratifications Theory. It adopts a comprehensive approach combining text analysis and questionnaire surveys to explore the correlation between the users' motives for watching dance short videos and the dissemination effect.

The main body of the study is divided into four sections. The first section uses Laswell's "5W" communication model to analyze the communication elements of dance short videos on Douyin, based on information collection and integration. In the second section, a questionnaire survey is used to investigate user behavior, analyzing the audience's motives and influencing factors for using dance short videos based on their varying needs when using media. The third section, drawing upon the results of user perception surveys, discusses the existing communication issues of Douyin's dance short videos and proposes appropriate optimization strategies.

The research revealed that users of Douyin's dance short videos are primarily motivated by cognitive, entertainment, and emotional factors, with social and aesthetic motivations following closely behind. Issues in communication, such as homogeneity, sensationalism, borderline vulgarity, and profit-driven tendencies in dance short videos, contribute to a subpar viewing experience for users and impede the sustainable growth of Douyin's dance short video platform. Consequently, advocating for a diverse array of protective measures, fostering content with deeper aesthetic value, enhancing the media literacy of both content creators and consumers, and embracing a multifaceted supervisory role offer tangible pathways for facilitating the positive and swift evolution of Douyin's dance short video ecosystem.