广告语言在商品促销时有着独特的影响，而跨国商品在对方国家是否受到欢迎，广告语言的翻译起了非常重要的作用，而我们在日常生活中最常见到的英语广告的欣赏及翻译工作越发显得重要，而隐喻在广告语言中的运用比比皆是，那么对英汉广告之间的翻译中的隐喻翻译的研究则意义深远。 论文第一章首先介绍了该研究相关的一般论述，然后阐述了该论文的框架。第二章交待了不同专家、学界对隐喻的定义，及历史上隐喻发展过程中的重要理论，为之后隐喻的翻译做了铺垫。第三章是本文的主体，主要阐述了作为本文理论框架之一的奈达的对等理论。第四章，隐喻作为一种认知和修辞手段，又蕴涵在广告中，增加了其翻译的难度，笔者对具体隐喻在广告中的翻译方法的不同专家的研究作了概述，然后结合例子在奈达的对等理论的指导下具体说明，选取日常生活中常见的含有隐喻广告语言特色的日用品为例，进行详细的阐述和说明，以期对广告翻译中隐喻的翻译有新的思考。

Advertising language plays an important role in sales promotion. If the transnational commodities was made a hit in other countries, The translation of advertising language plays a very important role. The English advertisements’ appreciation and translation will be more significant. While metaphor is widely used in advertising language. It is vital of research on metaphor translation in translation from English to Chinese and from Chinese to English advertising. The first chapter of this paper provides the general discussion of the research, and then describes the framework of the thesis。The second Chapter introduced definitions on metaphor. and research on metaphor nature. To pave the way for the translation of metaphor .The third chapter is the main body of this paper, mainly expounds Nida’s equivalence theory, as the theoretical framework. The fourth Chapter, Metaphor, as a cognitive and rhetoric method, when it is embodied in advertisements, increasing translation degree of difficulty. The author reviewed specific translation methods of different experts in metaphor translation. Meanwhile, some examples are shown under the guidance of Nida’s equivalence theory. They are daily necessities in daily life, which are common in metaphor advertising language Detailed formulation and illustration are given.