在教育终身化和教育移动化的趋势下，微博作为社会化学习和传播的工具，进行了科学传播类微博的研究。本研究主要研究了三个问题，科学传播类官方微博的传播内容特点，传播效果分析，以及传播内容与传播效果之间的关系。选取了果壳网的262条微博作为研究对象和样本。对传播内容进行了维度划分和要素选取，最后确定了主题内容，原创性，辅助性和扩展性元素，发布时间及频率。对传播效果的研究则集中在转发量和评论量。通过对样本微博的编码和数据收集后，利用excel工具对数据进行分析，得出传播内容特点和传播效果的分布特点，再分别研究传播内容中的每个要素对和传播效果是否具有显著性影响并如何影响，得出结论。最后，根据数据分析结果和结论，对科学传播类官方微博的运营提供可参考的建议。

With the thought of continue learning and mobile learning developing, the micro blog is becoming the social science communication platform. The research majors in the content and effects of science popularization, and the relationship between the both. The research take the 262 micro blogs of “guokewang” in Sina as the example. As the popularization content, the research begin from the theme, originality, subservience, expansibility, release time and the frequency. As the popularization effects, the research measure the effects from the number of forward and comment. And the conclusion will come out from the data analysis. At last, the research will provide some feasible advice for the operation of official science popularization.