现有研究表明，企业能否重视并有效履行企业社会责任，将对涉及到的利益相关方带来影响，最终结果可能决定企业的生死存亡。现代企业社责任管理理念认为，只有对消费者、股东、员工、政府等企业的主要利益相关方积极履行社会责任的企业才能在激烈的市场竞争中获得长期的竞争优势，从而取得商业成功。然而，拼多多的“成功”显然违背了企业社会责任的基本理念。为什么一个在对消费者权益保护、商业诚信、公平竞争、员工权益保护等企业社会责任方面劣迹斑斑的企业能够迅速开拓并牢牢地占领住中国的电商市场？本文从拼多多案例出发，试图分析拼多多商业模式的基本特征、企业社会责任的不足与缺陷、利益相关者(政府、消费者、员工等)社会责任认知和行为，寻求对上述问题的解答。研究发现：拼多多商业模式低价促销和拼团的策略对用户构成了巨大吸引力导致了其商业上的成功；而政府监管弱化，员工对自身合法权益保护力低，消费者责任消费行为中表现出来的“利己”倾向等问题，导致上述利益相关方没有能够有效的抵制拼多多的反社会责任行为。最后通过研究探讨提出当前市场环境下促进企业履行社会责任的方法和举措，如加快转变消费的消费理念，更多的关注社会和环境，加强立法和执法力度，敦促企业切实履行相关责任等等。
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Existing research shows that whether enterprises can pay attention to and effectively perform corporate social responsibility will have an impact on the stakeholders involved, and the final result may determine the survival of enterprises. The concept of modern corporate social responsibility management believes that only enterprises that actively fulfill their social responsibilities to the main stakeholders of enterprises such as consumers, shareholders, employees and the government can obtain long-term competitive advantages in the fierce market competition and achieve business success. However, Pinduoduo's "success" obviously violates the basic concept of corporate social responsibility. Why can an enterprise with a lot of bad deeds in terms of corporate social responsibility such as the protection of consumers' rights and interests, business integrity, fair competition and the protection of employees' rights and interests quickly develop and firmly occupy China's e-commerce market? Starting from the case of Pinduoduo, this paper attempts to analyze the basic characteristics of Pinduoduo's business model, the deficiencies and defects of corporate social responsibility, and the social responsibility cognition and behavior of stakeholders (government, consumers, employees, etc.), so as to seek answers to the above questions. It is found that Pinduoduo's business model, low-cost promotion and group strategy constitute a great attraction to users, leading to their commercial success; The weakening of government supervision, the low protection of employees' legitimate rights and interests, the "self-interest" tendency shown in consumers' responsible consumption behavior and the insufficient influence of third-party institutions and organizations lead to the lack of effective measures for the above stakeholders to resist Pinduoduo's anti-social responsibility behavior. Finally, through research and discussion, this paper puts forward the methods and measures to promote enterprises to fulfill their social responsibilities under the current market environment, such as accelerating the transformation of consumption concept, paying more attention to society and environment, strengthening legislation and law enforcement, urging enterprises to fulfill relevant responsibilities, and so on.