新文化运动至今，各个时代的人们一直不断的在对鲁迅的形象进行建构和解读，鲁迅形象本身就是非常具有内涵的阐释对象，处在不同时代背景的人，所理解和塑造的鲁迅形象之间不尽相同，各有侧重。而互联网，将不同年龄阶段，不同学历背景，不同人生经历的社会各个阶层汇聚在了一起，相互交流、争论，对鲁迅形象则有了在网络文化背景下的新的重构。 本文主要分为两部分，第一部分梳理了网络文化中常见的三种不同的鲁迅形象。第二部分根据在微博、微信朋友圈、知乎社区等不同用户群体偏爱的新兴网络文化圈中，鲁迅的形象及差别进行分析。并将分析结果与相应的文化圈受众群体相对比，讨论其异同的形成的原因。 旨在分析不同群体中鲁迅形象的差异及形成相应特征的原因，提出理性全面地在网络文化中重构鲁迅形象的方式，发挥网络文化的特点，宣传鲁迅精神。

From the New Culture Movement, people at all times have been constructing and interpreting the image of Lu Xun constantly. The Image of Lu Xun itself is rich valuable content. People at different times, their understanding and shaping of the image of Lu Xun is not the same. And the Internet converge people with different age and different educational background , different life experiences together. They communicate and debate with each other so the image of Lu Xun has a new reconstruction in the context of the network culture. The main content of this article includes two parts. The first part we summarize the three different images of Lu Xun in the network culture. The second part we analyse the differences of Lu Xun's image according to different user groups such as Mico-blog, WeChat and Zhihu community. And we will compare with the differences between the audience groups ,to discuss the reason for the formation of their similarities and differences. This study aims to analyses the differences of Lu Xun’s image upon different net groups and the reason for the formation of the corresponding characteristics. We will come up with the way to reconstruct Lu Xun's image in the network culture rationally and comprehensively to take full advantage of net culture and promote the spirit of Lu Xun.