中文题名: | 慈济连锁健康体检机构的可持续竞争力研究 |
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保密级别: | 公开 |
论文语种: | chi |
学科代码: | 120203K |
学科专业: | |
学生类型: | 学士 |
学位: | 经济学学士 |
学位年度: | 2007 |
学校: | 北京师范大学 |
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第一导师姓名: | |
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提交日期: | 2007-06-15 |
答辩日期: | 2007-05-16 |
外文题名: | 无 |
中文关键词: | |
外文关键词: | |
中文摘要: |
近几年来,健康体检行业作为一个新兴产业引起了人们的高度关注。慈济健康体检中心作为这个行业的领军者,其迅猛发展引起了学者的关注,研究其可持续发展方向对预测健康体检行业的发展前景有重要意义。本文通过分析慈济健康体检中心的核心竞争力,了解其占有市场主导地位的原因,运用SWOT分析法探究其可持续竞争力及发展方向,并对健康体检行业实现可持续发展提出相关建议。 |
外文摘要: |
In recent years, the industry of physical examination has got lots of attentions as a new thing. Ci Ji Physical Examination Center, the leader of this new industry, got the most intrests from scholars for its fast growth. The research on the sustainable development of Ci Ji is very important to forecast the future of the whole industry. This essay tries to figure out the reason of Ci Ji’s leadership by analysing its core competenc, and uses SWOT method to find out the sustainable competitive ability of Ci Ji. The essay also gives some related suggestion on the sustainable development of the industry. |
参考文献总数: | 23 |
插图总数: | 0 |
插表总数: | 0 |
馆藏号: | 本120203K/07003 |
开放日期: | 2011-11-02 |