商标权质权制度是旨在充分利用商标权担保价值的一项制度。近年来，随着商标功能的扩张，商标的财产价值渐渐凸显。商标的无形资产属性使得商标价值的利用成为可能，商标权质权制度在这种情况下应运而生。但是，商标权有其自身的独特性，不仅与一般权利质权存在很大不同，与其他的知识产权质权也有很大区别，这就决定了应对商标权质权的特殊性作出有针对性的回应。然而，我国《担保法》、《物权法》仅对知识产权质权制度作出了一般性的规定，并未考虑到商标权质权的特殊性，因此，在实践操作中存在很多问题，需要对之加以完善。本文拟运用比较分析、实证分析、规范分析和历史分析的研究方法，从商标权质权的一般性考察入手，通过对国内外商标权质权相关制度的考察，探究商标权质权的设立、效力和实现，并提出了我国商标权质权制度的立法构想，以期构建一套符合我国国情的商标权质权制度法律体系。本文从商标功能的扩张谈起。商标的功能从标志来源，到品质保证，直至表征商誉，已经逐步发展成为一种重要的无形财产。商标的无形资产属性使得商标价值的利用成为可能，商标权质权在这种情况下应运而生。因此，商标权质权制度的发展基于商标财产价值的发现和对商标权价值利用的需要，本文的选题背景即在于此。商标权质权的一般性考察部分，介绍了商标权质权的基本理论。对于商标权质权的性质，针对当前的学界论争，本文认为，无论从抵押权与质权的区别上看，还是从制度的价值取向上看，将商标权担保制度确立为质权制度都是我国的应然选择。对于商标权适合设立质权的原因，本文认为：首先，商标权是财产权，具有使用价值和交换价值；其次，商标权可以单独转让，具有流动性，基于以上两个条件，商标权适于设质。由于商标权的特殊性，商标权质权与其他的知识产权质权具有很大分别，因此，商标权质权制度应当作出个性化的设计。对于制度设计的价值取向，本文认为，安全价值和效率价值是商标权质权制度的应然价值取向。商标权质权制度的国内外考察部分，通过对大陆法系、英美法系和欧盟的商标权质权相关制度的考察，分析其由于历史背景和立法经验的不同导致的制度差异。关于我国商标权质权制度的立法发展，本文认为，由于经济发展的不同时期所追求的价值目标不同，商标权质权制度在不同时期呈现了不同的特点，并且在逐步完善。对于我国商标权质权制度的现实考察，本文运用实证分析的方法，选取了政府部门、金融机构、企业利用商标权质押融资的具体案例，对我国商标权质权制度的实践特征加以归纳，进而探究我国商标权质权制度在实践操作中存在的不足。商标权质权的设立部分，本文对质权设立的主体、标的、程序等加以分析，并指出，中小企业并非商标权质权制度的应然主体。关于商标权质权的标的，本文认为，《物权法》的规定过于狭窄，应将未注册驰名商标专用权、被许可人的商标使用权纳入质权标的的范围，同时对集体商标专用权、证明商标专用权加以限制，以真正满足商标权质权实现的要求。对于商标权质权的设立与既存的商标权使用许可、商标权转让冲突的问题，本文提出了协调解决的办法。此外，本文还针对当前的质权登记制度提出了具体的完善构想，并就商标权的重复设质、部分设质和商标权质权的善意取得加以探讨。商标权质权的效力部分，本文认为，商标权的独特特征使得商标权质权的效力呈现出特别之处，如出质人的重复设质权、质权人的收益监控权等。除此之外，本文还分析了商标权质权效力中比较特殊的部分，如商标权质权的责任转质、商标权质权的保全等，并对质权保全制度提出了具体的完善构想。对于实践中存在的商标权质权的效力与相同或近似商标的注册申请冲突的问题，本文提出了有针对性的解决思路。商标权质权的实现部分，本文首先对商标权的价值进行了系统分析，本文认为，商标的价值具有其特殊性：一方面，商标与商誉密不可分又相互独立；另一方面，商标的价值对商标的使用具有较高要求。商标价值的特殊性决定了商标权质权的实现方式应符合其自身的特点，传统的动产质权实现方式已不能满足这一需求，商标权的转让和许可他人使用是符合商标价值特点的更优化的选择。此外，对于商标权价值的评估，本文也提出了具体的完善建议。对于商标权质权实现的风险控制，本文认为，应引入商标权质权保险制度和商标权证券化制度等。我国商标权质权立法体系的重构部分，本文针对现有立法体系的弊端，参考其他国家和地区的规定，进行了大胆的立法体系设计，提出在《商标法》中设原则性规定，在《商标法实施条例》中设具体规定，在《商标权质权登记程序规定》中增加相应的程序性规定，形成法律、实施条例、规范性文件等多层面的制度规范，从而构成较为完整的商标权质权法律体系。商标权质权制度不仅是个理论问题，更是一个理论与实践紧密结合的实用法学命题。因此，本文的研究不限于停留在商标权质权的理论层面，而在于以充分的理论依据为商标权质权的实务操作提供切实可行的保证，并对商标权质权制度的立法完善和配套制度完善提出可行性建议，以促进商标权价值的最大化利用。

The pledge system of trademark rights is to make full use of the value of trademark rights. In recent years, with the expansion of trademark functions, the property value of trademarks is gradually presented. It has been possible to use the value of trademarks due to the nature of intangible assets of trademarks. Under such circumstance, the pledge system of trademark rights is emerged as the time requires. However, since the trademark right has its distinctiveness, which is either different from the general pledge of rights or different from the pledge of other IPR, it shall make a targeted response due to the particularity of trademark right pledge. There are only general provisions on the pledge system of IPR in Guaranty Law of PRC and Property Law of PRC, which do not think about the distinctiveness of trademark right pledge. Therefore, it has caused some issues in the practice. In the meantime, there are some limitations on the supporting system of the pledge system of trademark rights in China, which shall be improved.This paper intends to use the methods of comparative analysis, empirical analysis, normative analysis and historical analysis, starting from general survey of trademark right pledge, through reviewing the relevant pledge system of trademark rights in China and foreign countries, to investigate the establishment, effectiveness and realization of trademark right pledge, and further to provide legislation proposals on the pledge system of trademark rights in China, so that it establishes the pledge system of trademark rights in line with our country’s conditions.This paper starts from the expansion of trademark functions. From distinguishing the source of products, to assuring the quality of products and characterizing the goodwill, the functions of trademark has gradually become an important intangible asset. It has been possible to use the value of trademarks due to the nature of intangible assets of trademarks. Under such circumstance, the pledge system of trademark rights is emerged as the time requires. Therefore, the development of trademark right pledge system is based on the discovery of the value of trademark and the demand of using the value of trademark right, which is also the background of selection of this topic.In the part of general survey of trademark right pledge, this paper introduces the basic theory of trademark right pledge. Regarding the natures of trademark pledge rights, for the dissension in theory circle, this paper considers that it is a rational choice to establish the trademark guarantee system as a pledge system in China either based on the differences between the mortgage and the pledge, or based on the value orientation of system. For the reasons for the establishment of trademark right pledge, this paper considers that firstly, the trademark rights are property right, which has the values of use and transfer. Secondly, the trademark rights can be assigned separately and have mobility. Based on the said conditions, the trademark rights can be established the pledge. Due to the particularity of trademark rights, the trademark right pledge is different from the pledge of other IPR. Therefore, the pledge system of trademark right shall be designed characteristically. For the value orientation of system design, this paper considers that the safety value and the efficiency value is a reasonable value orientation of pledge system of trademark right. In the part of the survey of the pledge system of trademark right in China and foreign countries, through the survey of the relevant pledge systems of trademark right in the continental legal system, the common law system and the law system of EU, it analyzes the distinguishing of system due to the differences from the historic background and the experiences on legislation. Regarding the legislation development of the pledge system of trademark right in China, this paper considers that since it is different to the value aims pursued in different periods of economy development, it indicates different characters of the system of trademark right pledge in different periods and improves gradually. Regarding the survey of the system of trademark right pledge in China, this paper uses the method of empirical analysis and selects the specific cases related to the pledge and financing of trademark right pledge of the government, financial institutions and enterprises, to induce the practice characteristics of the system of trademark right pledge, further to investigate and review the issues on the practice of trademark right pledge system in China.In the part of the establishment of the trademark right pledge, this paper analyzes the subject, the object and the procedure of the establishment of pledge, and points out that the small and medium-sized enterprises ought not to be the subjects of the pledge system of trademark right. Regarding the object of the trademark right pledge, this paper considers that since there are limited provisions in Property Law of PRC, it shall list the exclusive right to use unregistered well-known trademarks and the use right of licensed trademarks into the objects of pledge. In the meantime, it shall also restrict the exclusive right to use the collective marks and the certification marks to actually satisfy the requirements of the implementation of trademark right pledge. Regarding the issue on the conflict between the establishment of trademark right pledge and the license for use and assignment of existing trademark right, this paper provides the terms of coordination and settlement. In addition, this paper also provides the specific improvement proposals on current the record system of pledge right and discusses the duplicate pledge and partial pledge of trademark right and the bona fide acquisition of trademark pledge right.In the part of effectiveness of trademark right pledge, this paper considers that due to the special characteristic of trademark right, the effectiveness of trademark right pledge shows differences with other rights, such as duplicate pledge of pledgor, interest control of pledgor etc. In addition, this paper also analyzes some special parts of effectiveness of trademark right pledge, such as the repledge with responsibility of trademark right, preservation of trademark right pledge etc., and provides the specific improvement proposals on the preservation system of pledge right. Regarding the issue on the conflict between the effectiveness of trademark pledge right and the application for identical/similar trademark in practice, this paper provides individualized solutions.In the part of the implement of trademark right pledge, this paper at first conducts the system analysis on the value of trademark right. This paper considers that the value of trademarks has its particularity. On the one hand, the trademark and the goodwill are inseparable and mutually independent. On the other hand, the value of trademark has high requirements on the use of trademark. Due to the particularity of the trademark value, the implement of trademark right pledge shall be in accordance with its own characteristics. Since the traditional implement of portable property pledge cannot satisfy this requirement, the assignment of trademark right and the license for use of trademark is a better choice, which is accord with the characteristics. In addition, regarding the assessment of the value of trademark right, this paper also provides specific suggestions on improvement. Regarding the risk control of the implement of trademark right pledge, this paper considers that it should introduce the guaranty system of trademark right pledge and the securitization system of trademark right etc.In the part of reconstitution of the legislation system of the pledge of trademark right in China, against the issues on the current legislation system, this paper refers to the regulations in other countries and regions, audaciously conducts system design that rules the principle regulations in the Trademark Law of PRC, rules the specific regulations in the Implementing Regulations of the Trademark Law of PRC, adds the relevant procedure regulations in the Provisions on the Registration Procedures of Trademark Right Pledge, to form the system standards at multiple levels with laws, implementing regulations and normative decrees and thus constitute the completed the legal system of trademark right pledge.The pledge system of trademark right is not only a theoretical issue, but also a practical legal proposition combined with theory and practice. Therefore, the study of this paper is not limited to remain at the theoretical level of trademark right pledge but provides feasible assurance for the practice of trademark right pledge based on sufficient theoretical basis. In the meantime, to promote maximum utilization of the trademark right value, it provides feasible proposals on improvement of legislation and supporting system of the pledge system of trademark right.