“非物质文化遗产”一词传入我国已有16年，非遗文化的复兴之势引起了多方关注。学界对非遗文化的媒介研究成果不少，尤其是具体个案的非遗文化研究，但对整体非遗文化的媒介呈现研究方面仍有空白。本文以我国第一大综合日报的《人民日报》数据库中以“非遗”和“非物质文化遗产”为标题的448篇新闻为研究对象，结合梵·迪克的新闻话语分析相关理论，对报道的时间、议题、位置、新闻主体、文本容量等方面进行内容分析，再对具体的非遗主题新闻进行新闻结构的定性分析，总结《人民日报》非遗主题新闻的媒介呈现特点，最后对媒体的社会遗产传承功能实践进行讨论。希望本文研究有助于理解“中国特色”下传统媒体非遗文化传播的特点，提醒媒体积极实践社会遗产传承功能。

The term “Intangible Cultural Heritage” (ICH) has been introduced into China for 16 years and its revival has attracted much attention. The academic researches on the media of ICH are quite a lot, especially the researches of specific cases, but there is still a gap on the media presentation of the overall ICH. This paper takes 448 news articles titled “ICH” and “Intangible Cultural Heritage” from the database of China’s largest comprehensive daily newspaper, People’s Daily, as the research objects, and refers to Van Dick’s News Discourse theory. Firstly, do content analysis of time, issue, location, news subject, text capacity, etc., and then focus on qualitative analysis of the news structure of specific ICH themes, summarizing the media presentation characteristics of People’s Daily. Finally, the media Social Heritage Inheritance Function practice is discussed. It is hoped that this study will help to understand the characteristics of traditional media on ICH communication under "Chinese characteristics" and remind the media to actively practice the inheritance function of social heritage.