“偶像崇拜”指崇拜者主观构建一个被崇拜的对象并对其产生相应的心理与行为，是主客关系颠倒的典型异化表现。在马克思主义政治经济学视域下，本文关注的世俗偶像崇拜“异化问题”包含逐步深化的三个层次：第一层“异化”指“偶像崇拜”对象化活动本身存在的客体凌驾于主体之上；第二层“异化”指伴随偶像商品化产生的“商品拜物教”异化关系；第三层“异化”指在资本主义雇佣制度下偶像商品生产过程中发生的异化劳动。“偶像崇拜”是“偶像商品化”的主观条件与商品资本介入世俗偶像领域的前提条件，单个商品的内在规定与生产方式孕育着资本逻辑下异化劳动关系的萌芽，因而本文对异化问题的研究遵循“偶像崇拜-商品拜物教-异化劳动”的递进关系。着眼于当今社会发展现状，本文将主要关注依托平台算法产生的流量拜物教与流量偶像商品生产过程中的异化劳动，并从作为异化劳动根源的商品生产方式中探索消解异化的途径。

"Idol worship" refers to the subjective construction of an object of worship by worshippers and their corresponding psychological and behavioral responses. It is a typical alienation manifestation of the reversal of the subject-object relationship. From the perspective of Marxist political economy, this article focuses on the alienation problems of secular idol worship in today's society, which includes three gradually deepening levels. The first layer of "alienation" refers to the reversal of the subject and object relationship in the objectification activity of "idol worship"; The second layer refers to the alienation relationship of "commodity fetishism" that arises with the commercialization of idols; The third level refers to the alienation of labor in the production process of idol goods under the capitalist employment system. "Idol worship" is the subjective condition of "idol commodification" and the prerequisite for commodity capital’s intervening in the secular idol field. The inherent regulations and production methods of individual commodities in "idol commodification" give birth to the alienated labor relations under the logic of capital. Therefore, this article follows the progressive relationship of "idol worship-commodity fetishism-alienated labor" in the study of alienation issues. Focusing on the capital operation in today's society, this article will mainly focus on the alienation of labor in flow fetishism and the production of flow idols generated by platform algorithms, and explore ways to dissolve alienation from the production mode of goods as the root of alienation labor.