2013年，全国电影总票房217.69亿元，同比增27.51%。其中国产片总票房127.67亿，同比增54.32%，占比58.65%。进口片总票房90.02亿，同比增2.30%，占比41.35%。国产片在2013年扭转了进口片在2012年占总票房51.54%的局势，重新赢得市场主导权。《泰囧》《致青春》《北京遇上西雅图》等国产小成本电影的良好表现也使得观众对于内地影坛有了更多的期待和要求。电影宣传作为电影工业的一个重要环节，正在逐步走向更为重要的位置。在小成本的前提下如何利用新媒体成本低、覆盖面广的优势更好的突出电影的特点、吸引更多的观众，成为现阶段电影宣传行业最重要的研究课题。本文通过对《前任攻略》进行分析，阐述新媒体宣传对于小成本爱情喜剧的发展及其意义，以便更好的发挥其在电影宣传中的巨大作用。

2013, National Film box office total 21.769 billion yuan, an increase of 27.51%. Which made films grossed 12.767 billion, up by 54.32%, accounting for 58.65%. Imported film grossed 9.002 billion, an increase of 2.30%, accounting for 41.35%. Made films reversing the 51.54% of total box office of the situation in 2012 imported films in 2013, to regain market dominance. Good performance "Thai embarrassing," "To the youth," "Beijing met in Seattle" and other domestic small budget films also makes the audience for the film mainland have more expectations and requirements. As an important part of film promotion film industry is gradually moving toward a more important position. Features Low cost under the premise of how small the cost of using new media, covering a wide range of prominent movie better advantage to attract more viewers, becoming the most important stage, film promotion industry research. Through the "EX files" for analysis, describes the development of new media for the small cost of romantic comedy and its significance in order to better play its enormous contribution to the promotion of the film.