本文中选择了支付宝中的小程序“蚂蚁森林”作为研究对象，采用调查问卷的方式考察了人们的公益消费情况。通过本文中的调查研究可以发现，大部分用户知道或使用过蚂蚁森林小程序，主要是通过走步、支付宝线上和线下支付积攒能量。而且，这些用户使用蚂蚁森林的频率比较高。整体蚂蚁森林给他们带来的影响是，增加了支付宝使用的频率、公益行为的参与等。同时，在调查过程中，用户们还提出了许多未来改善的建议。例如，增加其知名度和影响力、开发更多新型产品等。

In this paper, we chose Alipay's small program Ants forest as the research object, and investigated the public welfare consumption by using the questionnaire. Through the investigation and research in this paper, we can find that most users know or use the ant forest applet, mainly by walking, Alipay online and offline payment to accumulate energy. Moreover, these users use ant forest more frequently. The impact of the whole ant forest on them is increasing the frequency of Alipay usage and participation in public welfare activities. At the same time, in the process of investigation, users also put forward many suggestions for future improvement. For example, increase its popularity and influence, develop more new products, etc.