近年来学界对国际体育赛事文化交流与传播作用的关注度日益提升。本文以杭州亚运会开幕式为研究对象，系统剖析开幕式的中华文化思想传播情况，梳理演出内容与环节架构，试探明中国在文化思想传播方面的规划与策略，为该领域提供文化传播研究的专项范例。杭州亚运会开幕式表演融合历史与现代，兼顾人文与科技，叙事节奏独到，表达形式先进，在全网引发热烈反响。本文首先筛选视频网站杭州亚运会开幕式相关高热度投稿作品，通过数据抓取软件收集评论、弹幕样本，生成关键词数据图表，从而大致把握观众对杭州亚运会开幕式文化传播的感知状况。同时以问卷调查的形式统计观众在收看开幕式过程中对中华文化思想满意度与评价，分析具体实践中的优势与不足，为开展更具特色与创意的文化教学赋能。

In recent years, more and more attention has been paid to the cultural exchange and dissemination of international sports events. Taking the opening ceremony of the Hangzhou Asian Games as the research object, this paper systematically analyzes the dissemination of Chinese cultural ideas in the opening ceremony, sorts out the content and link structure of the performance, tries to find out China's planning and strategy in the dissemination of cultural ideas, and provides special examples for the study of cultural communication in this field. The opening ceremony of the Hangzhou Asian Games, with its unique narrative rhythm and advanced forms of expression, combines history and modernity, taking into account humanity and science and technology, has aroused a warm response across the Internet. In this paper, we first screened the highly popular submissions related to the opening ceremony of the Hangzhou Asian Games on video websites, collected comments and bullet screen samples through data capture software, and generated keyword data charts, so as to roughly grasp the audience's perception of the cultural transmission of the opening ceremony of the Hangzhou Asian Games. At the same time, the audience's satisfaction and evaluation of Chinese cultural thoughts in the process of watching the opening ceremony are counted in the form of questionnaire survey, and the advantages and disadvantages in specific practice are analyzed, so as to empower cultural teaching with more characteristics and creativity.