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中文题名:

 女性主义视野下的情感类自媒体传播——以咪蒙为例    

姓名:

 张迪雅    

保密级别:

 公开    

论文语种:

 中文    

学科代码:

 050304    

学科专业:

 传播学    

学生类型:

 学士    

学位:

 文学学士    

学位年度:

 2017    

学校:

 北京师范大学    

校区:

 北京校区培养    

学院:

 新闻传播学院    

第一导师姓名:

 宋素红    

第一导师单位:

 北京师范大学新闻传播学院    

提交日期:

 2017-06-14    

答辩日期:

 2017-05-19    

外文题名:

 How the Emotional We-media Disseminated the Idea of Feminism -- a Case of Study of Mimeng    

中文关键词:

 女性主义 ; 咪蒙 ; 自媒体    

中文摘要:
随着移动互联时代的到来、自媒体的兴起,女性有了更多的渠道在网络上发声,表达自己的观点。以咪蒙为代表的情感类微信公众号,通过抓住女性关注的焦点,创作“咪蒙式鸡汤”,吸引了一大批粉丝。本文研究了咪蒙的微信公众号推送的内容及其受众对其的反应(主要是微信留言以及微博的讨论),主要运用了定性研究法进行研究。主要有了如下发现: 第一,在分析咪蒙微信推送的内容结构后发现,咪蒙通过在一篇文章里讲述一个或者多个自己或者朋友的故事,来传播自己的思想。一般采取了总—分—总的方式进行文章的架构。 第二,在内容选择上,主要集中在夫妻生活、恋爱等出现的一系列矛盾,使受众尤其是女性受众产生极大共鸣。内容极具“女性向”而缺乏实际。表明女性应该独立自主,自尊自爱等思想。 第三,咪蒙式鸡汤并非女性主义的良药。咪蒙在文章中片面化和简单化情感中出现的问题,通过具有煽动性的词汇,制造男性与女性的对立。因此不能作为女性主义思想的正确发展方向。
外文摘要:
With the advent of mobile Internet era and the popular of we media, women embrace more ways and channels to speak and express their idea on the Internet. As a result, there are an increasing number of Wechat subscriptions, such as Mimeng, attracting numerous fans, through the creation of female style of chicken soup. In this paper, using the qualitative research method to study the content of Mimeng and the response of her fans (mainly in Wechat and Webo), we find some interesting things as follows: Firstly, the structure of contents shows that Mimeng spreads heir own idea by telling true stories from daily life. Generally, she chooses a fixed layout like “total-sub-total” to launch these structures. What is more, in the level of contents, these articles focuses on a series of troubles and contradictions in terms of love and couples’ life , so that the audience ,especially the female audience, resonate with what Mimeng said. And Mimeng announces that woman should be independent and self-esteem, which is too feminine and lack of reality. Never the less, Mimeng’s chicken soup is not a correct medicine for woman to diminish gender discrimination, because Mimeng simplifies the problems and produce the opposition between male and female by using the provocative and bias words. Therefore, it can not be the true direction for the development of feminism.
参考文献总数:

 19    

馆藏号:

 本050304/17015    

开放日期:

 2017-11-07    

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