现代社会处于一个多媒体时代，人们生活在充斥着广告的环境中。从上下班的地铁或公交车、出租车里开始，一直到睡觉之前关掉电视为止，每天接触着多样的广告。这些广告涵盖了政治、经济、社会、文化、教育、艺术等与人类生活相关的诸多领域。因此可以说广告从一个侧面映现着我们这个时代的精神风貌。这其中，电视广告超越了商业性含义成为传播大众文化的手段。电视广告中包含了多个元素，广告音乐作为元素之一，便体现出一个时代中大众音乐的发展趋向。在短暂的15-30秒内，商业信息被以影音的形式传播。与广告的其他元素相比广告音乐也发挥了非常重要的影响。 本研究选取2011-2013年韩国广告中所使用的音乐，尝试分析其对广告、品牌以及消费者购买心理的影响。并观察、总结广告音乐的类型、功能、作用、效果及受众喜爱度。本文认为，广告音乐对广告效果有着非常巨大的综合影响力。

Modern people are living in the age of multimedia that experiences the flood of advertisements. We encounter various styles of advertisements everyday in our lives, when going to work by subway, bus, or taxi using the smartphones and we encounter advertisements before going to sleep by television. These various styles of advertisements are related with the human Society in general like Politics, Economy, Society, Culture, Education, Art, Etc. From these activities, we can see the reflection of the age. Among the rest, Television Advertisements are valuable for visual images that contains the image of age and culture sociological value. Modern television advertisement are transcend commercial signification that take over position of popular culture. Television advertisements are heard from the various constituents, among the rest, advertisement music are the cite passage of popular music. Advertising by the commercial music from 15 seconds to 30 seconds, it summarizes the commercial's message and it delivers what commercial messages modify the music form. Comparing with the other constituents, this take a position of the great importance. From the research, the examples from year 2011 to 2013, the broadcast from Republic of Korea advertised music included the commercial characteristics. The studies of music advertisement influenced the brand's advertisement. Also from the study of function and the effect of advertisement, it bought the consumer's psychological mind. From the process of studying, keeping an eye out for the category of music advertisement, for the past three years, music advertisement included commercial characteristics and analyzing music advertisement which gains the public`s affection and resurfaced advertisement music. Music advertisement influences the effect of advertisement. In future, music advertisement will be created and it will be left as a valuable work in advertisement.