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中文题名:

 “银税互动”政策背景下G公司“X云平台”商业模式创新分析    

姓名:

 朱章琴    

保密级别:

 公开    

论文语种:

 中文    

学科代码:

 125100    

学科专业:

 工商管理    

学生类型:

 硕士    

学位:

 工商管理硕士    

学位类型:

 专业学位    

学位年度:

 2020    

校区:

 北京校区培养    

学院:

 经济与工商管理学院    

第一导师姓名:

 李翀    

第一导师单位:

 北京师范大学经济与工商管理学院    

提交日期:

 2019-12-21    

答辩日期:

 2019-12-21    

外文题名:

 ANALYSIS ON BUSINESS MODE INNOVATION OF COMPANY G’S "X CLOUD PLATFORM " UNDER THE BACKGROUND OF "BANK-TAX INTERACTION" POLICY    

中文关键词:

 “银税互动” ; 商业模式 ; 创新 ; 税务 ; 银行 ; 融资 ; 社会信用    

中文摘要:

国家税务总局为了扎实地推进税收现代化建设,切实解决实践中存在的税收管理与服务工作中发现的突出问题,以便利纳税人办税,并提升纳税人的满意度与税法遵从度,决定于20142月份在全国范围的税务系统启动“便民办税春风行动”。“银税互动”便是其中重要内容之一。因此,本文给予“银税互动”的定义为:“银税互动”是通过税收管理方式并利用企业自身涉税数据解决小微企业融资难问题的一项政策举措。

本文基于G公司以政策要求的传统商业模式开展“银税互动”工作过程中遇到的现实问题,依据Osterwalder et a1(2005;2011)提出的九要素模型分析G公司“X云平台”传统商业模式与创新商业模式,并进行要素对比分析。指明创新商业模式一一对应解决了传统模式的不足之处。最后简扼说明创新商业模式取得的成果与可改进的地方并得出创新商业模式理论可行性的研究结论,为推进“银税互动”项目落地贡献一份力量。

外文摘要:

In order to solidly promote the modernization of Taxation, solve the outstanding problems found in the tax management and service work in practice, to facilitate the taxpayer's tax operation, and improve the satisfaction of taxpayers and the compliance of tax law, the State Administration of Taxation decided to launch the "Spring-wind Action of Tax Operation for the Convenience of the People" in the national tax system in February 2014. "Bank-Tax Interaction" is one of the important contents. Therefore, the definition of "Bank-Tax Interaction" given in this paper is: "Bank-Tax Interaction" is a policy measure to solve the financing problem of micro enterprises by means of tax management and using their own tax related data.

Based on the practical problems encountered in the process of G company's "Bank-Tax Interaction" with the traditional business model required by the policy, this paper analyzes the traditional business model and innovative business model of G company's "X Cloud Platform" according to the nine factors model proposed by Osterwalder et A1. (2005; 2011), and makes a comparative analysis of the factors. It points out that the innovation business model solves the shortcomings of the traditional model one by one. In the end, it briefly explains the achievements and improvements of the innovative business model and draws the research conclusion of the theoretical feasibility of the innovative business model, which contributes to the implementation of the "Bank-Tax Interaction" policy.
参考文献总数:

 51    

馆藏号:

 硕125100/20164    

开放日期:

 2020-12-21    

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