中文题名: | 基于价值共创理论的 S 软件外包公司企业核心竞争力提升研究 |
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保密级别: | 公开 |
论文语种: | chi |
学科代码: | 125100 |
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学生类型: | 硕士 |
学位: | 工商管理硕士 |
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学位年度: | 2024 |
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研究方向: | 工商管理 |
第一导师姓名: | |
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提交日期: | 2024-06-04 |
答辩日期: | 2024-05-16 |
外文题名: | RESEARCH ON ENHANCING CORE COMPETITIVENESS OF S SOFTWARE OUTSOURCING FIRMS BASED ON VALUE CO-CREATION THEORY |
中文关键词: | |
外文关键词: | S oftware Outsourcing ; Value Co-creation ; Core Competitiveness |
中文摘要: |
价值共创是一种企业与顾客共同参与价值创造的新型价值创造模式,一直以来被广泛运用在营销界。价值共创注重顾客体验感,其本意是通过提高顾客满意度,来提升价值。企业在与顾客共享资源、共同承担风险、共享成果实现价值创造的过程中,可以提高企业自身的核心竞争力,从而从日渐激烈的竞争环境中取得胜利。 |
外文摘要: |
Value co-creation is a novel paradigm of value creation involving both businesses and customers, widely applied in the marketing field. It emphasizes customer experience, aiming to enhance value by increasing customer satisfaction. In the process of creating value through sharing resources, risks, and outcomes with customers, companies can improve their own core competitiveness, thus prevailing in an increasingly competitive environment. |
参考文献总数: | 89 |
馆藏号: | 硕125100/24247 |
开放日期: | 2025-06-05 |