中国现在正处于高速发展的信息经济时代，知识更新换代速度快、产业升级换代频率高，互联网、工业4.0、大数据这些新的产业技术变革在方方面面影响着各行各业的发展。因此企业管理者需要学习大量新的经营理念和管理技能。而现在管理培训行业竞争混乱、管理培训公司还处于小富即安的状态下，管理培训行业急需变革。现阶段管理培训公司要学习具有新时代特点的企业运作模式，挖掘新背景下企业管理者参训的动机需求，从而打造成为具备新时代特点的管理能力建设和交付中心。 本文从企业管理者“需求”这一市场营销理念出发，以服务营销理论为基础，提出A管理培训公司在营销过程中的问题，借助企业及行业数据分析，借助PEST、波特五力竞争模型等分析工具，分析出A管理培训公司现有营销策略优缺点和中国管理培训行业环境、A管理培训公司自身环境等内外部情况。本文通过问卷调查的方式，对大量已参加过培训的管理者背景、对A公司培训产品满意度和管理者对培训产品的需求等三方面信息进行收集、整理、研究分析，从而总结出参加A公司培训课程的管理者对培训产品的真正需求，并根据其需求，提出可行性产品改进建议，并设计出一套切实可行的服务营销策略，及为配合A公司实施服务营销策略所需做出的配套体系制度建设方案。同时，因为A管理培训公司是管理培训市场中比较具有代表性的民营管理培训公司，其革新、改进也对完善管理培训市场、促进管理培训产品的发展提供理论和数据支持。

During the era of high-speed development of information economics, China is experiencing an era of high level of rapid knowledge update and frequent industry upgrade. The technology changes of the Internet . The evolutions of mobile Internet thinking oriented companies, including form of organization, mode of operation, marketing and profiting, express in the new features of user-centered and data-driven developments, together with the ecological synergy system. The company managers are in great needs of new management theories, knowledge structures and management methods. However, there are still chaotic competitions among the management training companies. Those companies are in great needs of change. They need to learn the operation modes and the motives of the new era companies under the new circumstances, in order to become the incubators of new era companies built with management skills of the features of the new era. This paper starts from the idea of demands and needs of the company managers, bases on the theory of service marketing, and analyses the company and industry data, using PEST model and Port's five-forces model. The study shows the current situation of the management training companies, and reveals the advantages and disadvantages of the marketing strategies of Company A with its internal and external environments. By studying the questionnaire survey, including gathering, studying and analyzing the background information of the participating managers, satisfaction of the training products and the demands of the managers, this paper manages to find out the true needs of the managers towards the training products. Based on the demands and needs, the paper proposes renovation suggestions and a comprehensive service marketing strategy, so that it can improve Company A’s systematical structure upgrade. Meanwhile, as Company A is one of the typical private operated companies of the training field, its innovation and upgrade has its significant meaning on the improvement of the training products on the market, and can provides theoretical and data backup to the whole market.