自媒体概念自2001年被首先提出，历经十余年的发展研究，尤其是近些年伴随着移动互联网技术的发展、智能手机的普及，无论是市场还是学界对其给予了更多的关注。本文试从著作权角度，以微信公众号为切入点，研究自媒体著作权的保护问题。 本文首先明确本文的研究对象仅限于在自媒体上首先发表并取得著作权的作品，而不包括已经在其他载体上取得著作权而又通过自媒体传播的作品。接着明晰自媒体、自媒体著作权的概念、特点，尤其对于自媒体著作权主体、客体、内容进行了详细分析。随后从技术发展的现实需求、弥补法律滞后性的必然要求、巨大的商业利益平衡的需求、鼓励原创作品四个角度，说明保护自媒体著作权的必要性。在明确自媒体著作权保护的意义后，以微信公众号为切入点，详细分析了微信公众号上常见行为的违法性，包括了微信公众号自带的转发功能；带署名、出处的转载；摘录、汇编；抄袭，特别区分了转发、转载行为的区别。又立足于我国目前的立法、司法、技术对于自媒体著作权的保护，分析了其中存在的问题。接着针对这些问题试着探讨自媒体著作权保护的途径。首先给出了对于自媒体著作权保护的两个基本原则，即三者利益的平衡、技术保护与法律保护的协同发展，再具体从完善细化自媒体著作权使用制度、自媒体平台义务的确立、救济方式的明确、商业模式的更新几个方面给出了自己的建议。

The concept of We-media was first put forward in 2001, and it has been researched for more than ten years.Especially in recent years, with the development of mobile Internet technology and the popularity of smart phones, more attention has been paid to it,both in the market and academic circles.From the perspective of copyright, taking the We Chat public accounts as the breakthrough point, this paper attempts to research the protection of We-media copyright. This paper first makes clear that the object of this study is limited to the works that first published and obtained copyright on the We-media, but not the works that have already obtained copyright on other carriers and just propagating through the We-media.Then it clarified the concept and characteristics of We-media,We-media copyright,and in particular analyzed the subject, object and content of the We-media copyright.Then from the actual needs of technology development, the inevitable requirements of making up for the lagging of law,the demand of the balance of the huge commercial interests, and the encouragement of original works, the necessity to protect the We-media copyright is explained in four perspectives.After clarifying the significance of media copyright protection, the We Chat public accounts is taken as the breakthrough point to analyze the illegality of the common behaviors on the We Chat public accounts, including the forwarding function of it, the reprint with the signatures and provenance of the source, the excerpts, the compilation, and the plagiarism. The distinction between forwarding and reprinting is particularly distinguished.Then based on current legislation, judicature, and technology, this paper analyzed the problems existing in the protection of We-media copyright.In the next part,this paper tried to explore the ways to protect the We-media copyright from these issues.First, two basic principles for the protection of We-media copyright are given, namely, the balance of the interests of the three parties, the coordinated development of technological protection and legal protection.Furthermore, it gives some suggestions on how to improve and refine the system of the use of We-media copyright, the establishment of the obligations of the We-media platform , the clarity of relief methods, and the renewal of the business models.