随着人民生活质量的不断提高，大众业余生活逐渐丰富多彩，体育成为了大众生活中不可或缺的一部分。乒乓球近年来是中国最火热的运动项目之一，其队员和教练的媒介形象具有了更大的社会影响力。《人民日报》作为主流媒体，是中国乒乓球事业发展的见证者，是塑造“中国乒乓球运动员媒介形象”的重要参与者。本文采用内容分析法，选取1959年至2022间1015篇《人民日报》中有关中国乒乓球队的报道，搭建主题、倾向等类目，进行量化分析与归纳讨论。研究结果表明，国乒的媒介形象经历了四个阶段的变化，分别为“外交军团”的英雄形象、低谷时期“走下神坛的运动员”形象、统治时期的乒坛霸主形象、网红时期的多重身份形象。《人民日报》的建构方式从单质化变为多元化，从“灌输式”的“政治化”宣传向“专业化”的体育新闻报道转型。新时期的到来，随着社会文化自由度的提升，媒体逐渐加强了对运动员优秀人格的塑造，多元性格的表达，从而呈现出更为立体、多元的运动员形象。此外，本文针对主流媒体在建构国乒运动员媒介形象时存在的不足之处，提出了可行性建议。

With the continuous improvement of people's quality of life and the gradual enrichment of the public's spare time, sports have become an indispensable part of the public's life. Table tennis is one of the hottest sports in China in recent years, and the media images of its players and coaches have become more influential in society. People's Daily, as a mainstream media, is a witness to the development of Chinese table tennis and an important player in shaping the media image of Chinese table tennis players. This paper uses content analysis to select 1015 reports about the Chinese table tennis team in People's Daily between 1959 and 2022, and constructs thematic and tendency categories for quantitative analysis and inductive discussion. The results show that the media image of the national Ping-Pong team has undergone four stages of change: the heroic image of the "diplomatic legion", the image of the "athlete who stepped down from the altar" during the low period, the image of the dominant player during the domination period, and the image of multiple identities during the net popularity period. The construction of the People's Daily changed from monolithic to diversified, from "indoctrinated" "politicized" propaganda to "professional" sports news reporting. With the advent of the new era and the increase of social and cultural freedom, the media have gradually strengthened the shaping of athletes' excellent personalities and the expression of multiple personalities, thus presenting a more three-dimensional and diversified image of athletes. In addition, during the research process, we found some problems in the construction of media images of national sports players in mainstream media, which need to be paid attention to and solved by journalists.